Grosvenor’s free sports screenings return to Eccleston Yards with new partners
Leading coffee brand Lavazza has signed as the official coffee partner of Belgravia’s A Summer of Sport, with the iconic Italian brand running a coffee activation in Ecclestone Yards this summer.
Running from July to September “Belgravia’s Summer of Sport” will offer Londoners the opportunity to watch live screenings of this summer’s sporting events within the intimate setting of Eccleston Yards, a short walk from Victoria Station.
Created by Grosvenor, A Summer of Sport screenings will include the Wimbledon Tennis Championships (1-14 July), Tour De France (16-17 July), England vs West Indies Test Match Cricket (18-22 July), the 2024 Olympic Games (26 July-11 August), England vs Sri Lanka Test Match Cricket (21 – 25 August) , and the 2024 Paralympic Games (28 August-8 September).
Camilla Carter, Commercial Partnerships Manager, Grosvenor, commented: “We are delighted to welcome Lavazza as official coffee partner of A Summer of Sport in Eccleston Yards. Our customers will enjoy drinking premium coffee whilst relaxing in front of our big screen and watching the best sporting action this summer.”
Filippo Ferrari, Regional Marketing Director UK, Ireland, Nordics & Baltics, Lavazza added: “As a brand we have a rich history of sports sponsorships including partnering with iconic British summer events Royal Ascot and Wimbledon. Grosvenor’s Summer of Sport screenings are therefore a natural fit and we look forward to serving our coffee to the many visitors at Eccleston Yards.”
For more information about A Summer of Sport visit https://www.belgravialdn.com/event/a-summer-of-sport and https://www.lavazza.co.uk/. And for partnership opportunities get in touch with Emma@regandco.com
-ENDS-
About Belgravia:
Distinguished and truly unique, Belgravia is a delightful place to shop, socialise, and explore. Just a 5 minute stroll from Sloane Square and Victoria stations, Belgravia is home to a number of hero fashion, beauty, home, food and wellness retailers and destinations situated on Elizabeth Street, Motcomb Street, Eccleston Yards and Pimlico Road. It’s smart, contemporary and yet celebratory of heritage, playful yet chic.
Website: Belgravialdn.com
Instagram: @Belgravia_ldn
About Grosvenor:
Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives. We are a values-led business which represents the Grosvenor family and share a common purpose – to deliver lasting commercial, social and environmental benefit – addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
Website: Grosvenor.com
About Lavazza Group
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over €3 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.
It is active in all business sectors and has operations in 140 markets, with eight manufacturing plants in five countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of over 125 years of growth and more than 30 billion cups of Lavazza coffee produced every year are testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.
Lavazza Group has revolutionised coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success – the coffee blend – to the development of innovative packaging solutions; from the first espresso sipped in space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability – economic, social, and environmental – which has always been a benchmark for guiding corporate strategies.
“Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating sustainable value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.
Website: https://www.lavazza.co.uk/
Instagram: @lavazzauk
Reg&Co
Reg&Co is a consultancy using sponsorship and brand partnerships to drive commercial value for organisations, across sport, arts and culture, entertainment, education and charity.
For more information, please contact Karen Morris: karen@regandco.com +44(0) 7771 900 465
