Over 100 businesses attended the launch of a brand new corporate cycling challenge, Project V in Canary Wharf, London yesterday.
Hosted by Sky Sports Formula 1 presenter, Natalie Pinkham along with the Head Coach of the British Cycling track programme, Shane Sutton OBE, the event took place at Level 39, One Canada Square.
Developed by engagement agency, Limelight Sports, Project V is a corporate team cycling challenge with the inaugural event staged in London with up to 40 teams competing.
The London challenge will be held on a bespoke 1k circuit for 40 teams in Canary Wharf on 17th July 2014. Competing teams will get a complete sporting experience from training, to team selection at qualifying, through to race day to enable them to get the very best out of their team. From March through to May, competing teams have access to a digital training pathway providing support and tools for teams, in addition to training days with a professional coach during May.
Companies will have the opportunity to involve their entire staff as Project V caters for all level of cyclists and offers the possibility for whole companies to train towards the team qualifying day in June 2014.
Once selection has taken place, training events will be provided for 24 members of each team at a central London location. Together with ambassador Shane Sutton, the teams will receive motivational guidance, strategy advice, competition techniques, take away training drills and a networking opportunity over lunch and drinks.
The first competitive element to the event process will be qualifying. This will provide the platform to determine the final eight racing positions plus two reserves in each team.
At the event final, teams of eight riders compete against the clock and the opposition to complete four 1k laps on closed roads in Canary Wharf.
British Cycling Coach, Shane Sutton OBE commented, ‘Project V provides a fantastic platform for businesses to combine sport with team building and networking opportunities. The event is open to all; whatever your level within your company or cycling ability, this event provides ample opportunities to get involved and work with your team to deliver your business goals both on and off the road.’
Craig Dews, Chief Executive at Limelight Sports Group, commented, ‘We are delighted to officially launch Project V to 100 of London’s top businesses. Project V provides a unique opportunity for businesses to invest in their staff and drive performance not only on the track, but transfer those strategic and team building skills into business opportunities.’
For further information about Project V, please visit: projectvlaunch.com
–ENDS– For press enquiries or image requests please email Victoria Wood at Limelight Sports on victoria.wood@limelightsports.com