Wasserman will support cycling team Lotto Dstny in their ambitious commercial development under the leadership of brand new CCO Kenny Provyn.
As part of this collaboration, Wasserman Benelux will help the team identify and develop new partnerships, which are critical to the team’s growth and success, and the further marketing professionalization of Belgium’s oldest cycling formation.
Lotto Dstny, a well-known name in cycling who recently scored several national and international victories, wants to innovatively strengthen its commercial activities and further grow the brand with partners who share the same vision and values. To this end, they have recently turned to Wasserman Benelux, who bring with them extensive sports marketing and cycling expertise, making them the ideal partner to achieve these goals.
“We are delighted to partner with Lotto Dstny and support them in realizing their commercial ambitions,” said Gaetan De Meulenaere, Business Development & Account Manager at Wasserman Benelux. “Our team is determined to help find innovative and valuable partnerships for the team thanks to the right marketing tools, content and activations that will benefit both the team and their loyal partners.”
Wassermann Cycling will act as a sparring partner on commercial and marketing matters, allowing Lotto Dstny to even better position itself as one of the most innovative cycling teams and sports marketing platforms.
“At Lotto Dstny, we are delighted to partner with Wasserman Cycling,” said Kenny Provyn, CCO at Lotto Dstny. “With their extensive knowledge and experience in sports marketing, they will help us achieve our commercial goals and further strengthen our position as a challenger in the cycling peloton. We look forward to a successful and fruitful collaboration that will benefit both our team and our partners.”
-ENDS-
WASSERMAN
www.teamwass.be
+32 15 33 97 87
MECHELEN – AMSTERDAM
