Sage is using the Guinness Six Nations to offer rugby fans unrivalled data-driven insights to help bring them closer to the matchday action as it unfolds in real time.
A new partnership with ITV in the UK sees former England captain Maggie Alphonsi break down some of the tactics the teams adopt, based on data and insights from previous matches, in features that will appear in ad breaks throughout the Men’s Championship.
The content is created and produced by ITV using the most up-to-date insights by Sage. The first of four adverts, aiming to bring fans accurate and meaningful match insights to ensure they remain informed about the game, aired last weekend.
Sally Moore, Global Sponsorship Leader at Sage, said: “As the Official Insights Partner to Six Nations Rugby, Sage is using data and technology to help players, teams and referees make better decisions.
“For fans of the game, our partnership with ITV sees Maggie Alphonsi break down some of the real-time data from previous rounds of the Guinness Six Nations, showcasing what insights might inform the tactics of the game viewers are watching.”
Sage is always looking for ways to share insights/data with consumers to inform decision making. These adverts are just one way Sage are doing this throughout the Guinness Six Nations tournament, but most notably, Sage provide valuable match stats taken from the competition’s ‘Smart Ball’ to viewers both during and post-game.