In May 2018 Major League Baseball (MLB) is launching a new corporate League, MLB Softball60 across London and Frankfurt. The concept was trialed last summer and this year it will take place at 5 renowned park locations across London and 2 locations in Frankfurt for 7 weeks in May and June. Companies of all sizes are being invited to sign up, enter a team and join in the fun.
MLB Softball60 has been designed specifically to introduce the sport to new audiences. It will involve mixed teams competing against each other in matches as part of a league. With matches lasting 60 minutes, it is designed to be social, competitive, engaging and is accessible to all – a perfect corporate sports product.
As part of the entry package companies will choose to represent one of the thirty actual MLB teams and will receive official team jerseys and caps as well as fielder mitts, bats and all other required equipment.
Teams will also be provided with the unique MLB Softball60 app, which makes team management and gameplay amazingly simple.
Charlie Hill, Managing Director, EMEA at MLB said, “MLB has some very ambitious and exciting global growth plans and MLB Softball60 is a key part of this. Following a successful pilot in 2017 we are excited to launch new corporate leagues in London and Frankfurt. The MLB Softball60 app brings an extra dimension to game play and team management.”
The 2018 MLB Softball60 league begins on May 15 and runs until the end of June.
Details of how to enter can be found at mlbsoftball60.com or by contacting info@ mlbsoftball60.com.
MLB Softball60 is organised by leading sports participation agency, Limelight Sports.
–ENDS–
For further information, please contact Rick Jenner at Limelight Sports; rick.jenner@limelightsports.com
For further information about MLB, contact Maria O’Connor at MLB; maria.o’connor@mlb.com
About MLB
MLB is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. It is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on MLB, visit www.MLB.com.
About Limelight Sports
With over 25 years’ industry experience Limelight Sports, global leading participation sport agency, has offices in London, Melbourne, and Dubai. The agency works with major, global brands such as Nike, J.P.Morgan and ESPN Digital, using its extensive knowledge of the positive impact of participation sport to engage their target audiences through active experiences and campaigns. It has created and delivered some of the most high profile live events including the Sainsbury’s Sport Relief Mile, Sky Ride and J.P.Morgan Corporate Challenge London and Sydney. Limelight Sports also organises Swimathon, the world’s biggest fundraising swimming challenge. Additionally, the agency owns properties such as Race the World, the first fully supported round the world cycling race for amateurs and London Duathlon, the world’s largest duathlon.