- The innovative new content series is part of Etihad Airways’ wider ‘Beyond Borders’ Campaign, launched in 2025.
- This marks the latest content series with Club Partner, Etihad Airways, and allows fans to re-live iconic highlights from the 2024/25 season across some of Etihad Airways’ new destinations.
Manchester City and Etihad Airways have launched a video series that for the first time brings together augmented highlights and match footage in a virtual world.
As part of Etihad’s ‘Beyond Borders’ Campaign, the latest content series will offer fans a unique view of Manchester City highlights from last season. From Omar Marmoush’s Premier League Goal of the Season strike to İlkay Gündoğan’s overhead kick, the series brings together highlights whilst showcasing Etihad’s home, Abu Dhabi, as well as Etihad’s new destinations across the world including Hanoi, Hong Kong, Krabi and Medan (Sumatra).
Showcased through 5 individual videos, the content series utilises the latest player tracking data and skeletal tracking technology to monitor and analyse thousands of data points across each iconic highlight from the 2024/25 season. These actions are then re-enacted by player avatars in virtual world environments that represent Etihad’s new destinations as part of their ‘Beyond Borders’ Campaign.
Fans can enjoy the highlights on the Club’s official social media channels.
-ENDS-
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
