- Manchester City has announced a new multi-year partnership with Italian fashion
brand, C.P. Company.
- As the Official Style Fashionwear Partner of the Manchester City men’s first team,
C.P. Company will design an exclusive range of fashionwear to be worn by the team
when travelling for UEFA Champions League Away fixtures.
Manchester City has today announced a new multi-year partnership with Italian fashion brand, C.P. Company.
The partnership will celebrate the shared relationship between the city of Manchester and the Italian brand, established in the 80s through authentic engagement with the football fandom.
Despite the 1,750 kilometres separating Bologna and Manchester, both cities resonate with the same indomitable spirit. United by a rich industrial heritage and a deep connection to music, they represent the dreams and aspirations of entire generations. Together, they celebrate the past while looking to the future, embodying a perfect fusion of history, subculture, and passion.
As the Official Style Fashionwear Partner of the Manchester City men’s first team, C.P. Company will design an exclusive range of fashionwear to be worn exclusively by Manchester City’s men’s first team players, coaching staff and executive management when travelling for UEFA Champions League Away fixtures, in addition to a number of other matches.
Among them, there’s the iconic Goggle Jacket, developed in a customised silhouette with co-branded lenses and embroidered logos. All garments are reworked in the signature colours of C.P. Company (Navy Blue) and Manchester City (Light Blue).
Throughout the duration of the partnership, C.P. Company will also support City in the Community’s (CITC) Healthy Goals programme, which will see the renovation of three community and school pitches over the course of the partnership.
Kaitlyn Beale, Vice President Global Partnership Sales at City Football Group, said: “We’re pleased to announce a new partnership with C.P. Company today. Both Manchester City and the Italian brand play a key role in football culture in the UK and beyond, with passionate followers and a shared commitment to embracing new trends and innovation.
“We’re looking forward to working with C.P. Company over the coming seasons.”
Lorenzo Osti, President of C.P. Company, said: “Our partnership represents an exciting journey from Bologna to Manchester, where two visions, inspired by the same values, harmoniously merge. The aesthetic symbolism of the C.P. Company Goggle Jacket has become an icon for football fans, a project where sporting aspiration embraces and keeps its roots alive.”
-ENDS-
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the world by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com
About C.P. Company:
In 1971 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” founded the brand Chester Perry, famous for its screen-printed t-shirts. In 1978 he changed the name in C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.
Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by using garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid-1970s.
This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece of clothing to carry the C.P. Company label.
For more information, please visit: https://www.cpcompany.com
