- Manchester City has announced a new multi-year local partnership with Jacob & Co, a luxury watchmaking company.
- As an Official Local Partner of Manchester City, Jacob & Co will produce a series of limited edition co-branded watches that are inspired by iconic Manchester City moments.
Manchester City has today announced a new multi-year local partnership with Jacob & Co, a luxury watchmaking company known for their exceptional craftmanship, expertise and creativity.
The local partnership will bring together two brands synonymous with fine precision, teamwork and ingenuity, with a shared commitment to creating memorable experiences for fans and customers both in Manchester and across the world.
As a local partner of Manchester City, Jacob & Co will produce a series of limited edition co-branded watches that are inspired by iconic Manchester City moments. Like these moments, the exclusive watches will be beautifully crafted in a bespoke size and feature luxurious materials such as titanium, ceramic and rose gold, combining Jacob & Co’s product ingenuity with the club’s pioneering identity.
Through the partnership, Jacob & Co will also become presenting partner of selected Manchester City hospitality packages, including ‘The Icon Experience’ and ‘Champion’s League VIP Away Trips’, as the club continues to provide immersive hospitality experiences to football fans at the Etihad Stadium and unique European away trip experiences to travelling City supporters.
Jonathan Lingham, Director of Commercial and Fan Support at Manchester City, commented: “We’re pleased to announce our new local partnership with Jacob & Co. This partnership will help to elevate our existing fan experience and supplement our current hospitality offering to continue to provide unparalleled experiences to our home fans and travelling supporters.
“We’re looking forward to working with the Jacob & Co team in the upcoming season and beyond.
“Our fandom in the sports world continues to grow tremendously, especially in football. This partnership is the perfect opportunity for Manchester City fans to experience our ultra-premium custom products while representing their favourite city, team, and players,” said Benjamin Arabov, CEO of Jacob & Co.
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About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com
