- Manchester City has announced a new multi-year partnership with sports drink brand, Lucozade
- As the Club’s Official Sports Drink Partner, Lucozade will appear across matchdays, training and performance spaces at the Etihad Stadium, Joie Stadium and City Football Academy
Manchester City has today announced a new multi-year partnership with Lucozade, the UK’s number one sports drink brand, trusted by sporting organisations and athletes worldwide.
Lucozade products, including player bottles and ice coolers, will feature across all domestic home fixtures and training environments for the men’s, women’s and academy teams at the Etihad Stadium, Joie Stadium and City Football Academy. The brand will be further integrated across matchdays through LED advertising displays, strengthening its presence across domestic fixtures throughout the season.
Kaitlyn Beale, Vice President Global Partnership Sales at City Football Group, commented: “We are delighted to welcome Lucozade as our new Official Sports Drink Partner.
“As a brand recognised for performance and innovation, Lucozade is a natural fit to partner with the club. We’re excited about the opportunities this partnership will bring as we continue to strengthen our elite performance environment across the coming seasons.”
Matt Riches, European Head of Sponsorship for Lucozade added: “Keeping players hydrated and helping them refuel to carry on to the final whistle is what Lucozade was made to do.
“We’ve been synonymous with football and part of the fabric of the sport in this country since the start of the Premier League, supporting players and fans through every moment. Partnering with Manchester City, which is known for its footballing innovation, is an incredibly exciting next step for our brand.
“Lucozade takes a unique approach to its football partnerships, supporting both the men and women’s team for every club it sponsors – a commitment it has been proud of since it started supporting the England men and women’s teams back in 2007.”
-ENDS-
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com
About Suntory Beverage & Food Great Britain and Ireland
Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) was established in 2014. We’re proud to be part of the Japan-based Suntory Group, a family-owned business with its inspiring 120-year heritage and we are guided by Shinjiro Torii’s founding spirit. SBF GB&I is made up of 695 passionate people working on iconic brands including Lucozade, Ribena and Orangina. Suntory’s purpose is to ‘Inspire the brilliance of life by creating rich experiences for people, in harmony with nature.’ We embrace our values of ‘Growing for Good’, ‘Yatte Minahare’ and ‘Giving Back to Society.’
Read more about our company, its values and our Growing for Good sustainability plan here. For further information, please visit: suntorybfe.com/gbi or follow @SuntoryBF_GBI
