Manchester City has today announced the launch of ‘StickerBook Challenge’, a brand-new gaming experience on Roblox for fans to enjoy as they collect and connect with the Club on one of the world’s most popular digital platforms.
This first-of-its-kind experience will see fans challenged to find Man City men’s and women’s first team player stickers hidden in their favourite Roblox games including The Floor Is Lava, and Teamwork Puzzles.
As players complete their collections, they will earn exclusive City-themed avatar wearables and the chance to unlock membership to Cityzens, the Club’s loyalty program. To make matchdays matter even more, fans can visit City Fan Zones in each of the games featuring real-time scores, player stats and a bonus prize spinner tied to Man City fixtures.
StickerBook Challenge is Manchester City’s latest activation on Roblox, building on the success of ‘Blue Moon’, the Club’s first City-themed immersive experience on the platform which has welcomed over ten million visitors to date.
The experience has been led by City Fan Labs, a unit that creates next-gen fan experiences. From Virtual Worlds to Gaming, Web3, Extended Reality, and Artificial Intelligence, it connects the future of tech to City fans. It brings ideas to life at the intersection of tech, culture, and creativity.
The experience will run from 12th August – 14th November
To start your StickerBook Challenge go to https://www.roblox.com/games/9616411936/MAN-CITY-BLUE-MOON
To find out more about City Fan Labs go to https://www.mancity.com/cityfanlabs
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Roblox applies strict safety features, including a safety review of every single image, video, and audio file uploaded to the platform, as well as chat filters to block inappropriate chat, in addition to a suite of Account Restrictions settings that parents can use to restrict who children can interact with and what experiences they can access.
Manchester City is committed to creating safe and enjoyable environments for all supporters online. Safety reminders and resources will be provided across all participating experiences in the StickerBook Challenge.
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
