The Agency Tops Three Key RECMA reports in the region
MediaCom has been recognised as the leading media agency network across EMEA by RECMA, the independent research organisation charged with assessing global media network performance, both qualitatively and quantitatively.
MediaCom is the first agency to top all three of RECMA’s key reports simultaneously across EMEA; the Qualitative Network Diagnostics Report, which takes into account 19 key qualitative metrics including client loyalty, top management, digital resources and awards; the Compitches Report, assessing pitch competitiveness; and the Overall Activity Rankings report based on agency billings.
MediaCom’s No. 1 position in EMEA is underpinned by its recent new business success across a number of networked clients, many of which are extensions of existing client relationships. Wins include the Coca-Cola Company in Italy, Poland, the Baltics and South Africa. Additionally, MediaCom have secured the Pernod Ricard assignment in Spain, Douglas in Germany, P&G in Israel, LIDL in Poland and the highly coveted TESCO account in the UK. These local new business successes feature alongside regional wins for eBay and the global planning assignment for Mars.
This momentum across EMEA has been further supported through many local industry accolades for MediaCom. The UK office has been named Agency of the Year by both The Drum and Campaign Magazine and M&MP also awarded MediaCom Poland Agency of the Year.
“We’ve worked immensely hard over the past few years to consistently build the scale, talent and systems it takes to ensure that our existing clients are receiving an unparalleled level of commitment, dynamic approach and effective results for their business.” said Nick Lawson, CEO for EMEA, MediaCom. “We believe that this level of commitment, combined with our Content + Connections ethos, has enabled us to contend for and secure new accounts, allowing us to work with even more of the most exciting clients in the region.”
–ENDS–
For media enquiries, please contact:
Joanne Brenner
+ 44 (0)20 7158 5770
joanne.brenner@mediacom.com
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,000 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. In the past year, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek and Agency of the Year in the UK by Campaign and The Drum. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
For more information, visit mediacom.com
Find us on Twitter @mediacomglobal
Like us on Facebook at facebook.com/MediaComGlobalNews
Join us on LinkedIn at linkedin.com/company/mediacom
About GroupM
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximise performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about us online at www.groupm.com.
About WPP
WPP is the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 188,000 people (including associates and investments) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also again named the World’s Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.
