What makes a great sponsorship?
Join us as we discuss the rise in collaborations between media owners and event organisers to increase the return on investment and aid storytelling. Whilst brands can choose an event or a media sponsorship, it’s those that get involved in both that have benefited the most, making sponsorship stand out and taking it to a different level.
Places are based on a first come, first served basis, with the number of free places for members dependent on membership level.
Markus Carlson
National Communications Manager, Jaguar Land Rover
Markus is the National Communications Manager for Jaguar UK. Responsible for all paid advertising and media partnerships for the brand.
With 10 years at Jaguar Land Rover in mostly marketing functions, he has experience from all areas of advertising and partnerships. Key partnerships in his portfolio include Pearl & Dean (Everyman Cinema), Attitude Magazine (LGBTQ publication), and numerous TV sponsorships.
Outside of the office, Markus is likely travelling the world to see his spread-out family or visiting friends. That is when he isn’t out taking the dog for a walk.
Jari Rask
Business Manager, Sponsorships at Sanoma Media, Finland
Sanoma is the leading media house in Finland covering several tv- and radio channels, magazines, newspapers and multiple digital platforms. In addition to traditional media solutions Sanoma is also a major player in Finnish festival industry and they run their own record label. From the beginning of the year 2022 Sanoma has also been involved in sponsorship industry offering their customers a portfolio including festivals, stars, sports and movies. By combining media, audience insight and sponsorships under one umbrella, Sanoma creates unique opportunities to commercial brands to make the most out of their sponsorship investments. Head of the Sanoma Sponsorships team Jari Rask will share us their view on how they are planning to change the Finnish sponsorship industry.
Abby Stanworth
Head of Partnerships, mSix&Partners
With over 15 years experience in the UK media industry Abby is an experienced leader in the partnerships space. Abby has worked on both the media owner and media agency side and is currently the Head of Partnerships at mSixandPartners working across all their clients.
Kevin Vandrau
Group Commercial Director, CSM
Kevin was raised in South Africa before finishing his studies at Durham University in the UK. He has worked in the sports marketing and entertainment industry for the past 20 years. His career started at the American owned agencies ProServ & SFX Sports where he worked with global brands, federations and talent including the likes of David Beckham, Andre Agassi, Michael Owen and Alan Shearer. In 2000, Kevin set up Frontiers Group with his brother Matthew. The business was sold to Essentially in 2007 and again to Chime PLC in 2009. Kevin is CSM Group’s Commercial Director and sits across all operating divisions with a specific focus on client retention & acquisition.
The webinar recording is available exclusively to ESA members in our website video resources.
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