The finals of Major League Baseball Softball60 took place this week as MLB marks one year to go until London hosts the New York Yankees and the Boston Red Sox as part of two regular season games. This will be the first time that MLB matches will be staged in Europe and the games will take place at London Stadium on Saturday 29th and Sunday 30th June 2019.
Major League Baseball wants to develop a long term footprint in London. As part of the build up to the regular season matches MLB Softball60 was designed specifically to introduce the sport to new audiences. MLB Softball60 involved mixed corporate teams competing against each other in a version of the game designed to introduce the sport of baseball to as many people as possible and has been organised and run by leading sports participation agency, Limelight Sports.
Charlie Hill, Managing Director, EMEA at MLB said, “It is very important that we build awareness and develop UK based initiatives in the period running up to the two showcase matches next June. MLB Softball60 has been a huge success in introducing the sport to London and developing interest amongst young fans.”
The MLB Softball60 champions for 2018 were Two Circles Twins who beat Engage Angels in the final on Tuesday 26th June at Markfield Park, London. Team captain Jack Bishop said “Thanks for making this league happen. It’s a great initiative and has introduced softball and baseball to the vast majority of our team, a bunch of millennials who had no idea or interest in it but who’ve really engaged.”
–ENDS–
Two Circles Twins
For further information, please contact Rick Jenner at Limelight Sports; rick.jenner@limelightsports.com.
For further information about MLB, contact Maria O’Connor at MLB; maria.o’connor@mlb.com
About MLB
MLB is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. It is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on MLB, visit www.MLB.com.
About Limelight Sports (www.limelightsports.com)
With over 25 years’ industry experience, Limelight Sports is a leading global participation sport agency – the agency of the Active World. Limelight Sports works with major, global brands such as Nike and J.P.Morgan, using its extensive knowledge of the positive impact of sport and activity to engage their audiences through active experiences and campaigns. It has created and delivered some of the most high profile live events including the Sainsbury’s Sport Relief Mile, Sky Ride and J.P.Morgan Corporate Challenge London and Sydney. Limelight Sports also organises Swimathon, the world’s biggest fundraising swimming challenge.
