The international game developer and publisher behind Mobile Legends: Bang Bang taps into AI-powered sponsorship analytics for its flagship international tournament.
MOONTON Games, international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship.
The M Series tournaments represent the pinnacle of MLBB esports and stand amongst the world’s most popular esports events. Building on the M5 World Championship’s 5.06 million Peak Concurrent Viewership (PCV), MOONTON Games is advancing its sponsorship tracking with Shinkenso’s AI-powered analytics that enable precise media valuation, exposure measurement, and actionable insights across digital and social platforms.
The M6 World Championship features the world’s best esports teams vying for a USD 1 million prize pool and is supported by partners such as Qiddiya, ASUS Republic of Gamers (ROG), Fairrie, Hello Panda, and Secretlab. With sponsorships now a cornerstone of esports, MOONTON Games will leverage its partnership with Shikenso Analytics to elevate sponsorship opportunities, maximise tournament value, and unlock new avenues for partner success.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: “With Shikenso Analytics’ expertise in data and analytics, we are ensuring that every brand moment, from livestreams to social media posts, is measured and valued with precision.
“We’re privileged to have dedicated partners who believe in our vision and product, and as that continues to grow, it’s also important that we accurately track and measure the value we are generating together. Beyond this, Shikenso helps us optimise our sponsorship proposition by identifying the most effective channels, allowing us to expand high-performing segments and maximise partner visibility.”
Revolutionising sponsorship in esports
Shikenso’s advanced computer vision technology and AI-driven data insights allow for accurate tracking of brand visibility across live broadcasts and social media channels. With an always-on dashboard, MOONTON Games will enhance its commercial capabilities and solidify its leadership in the mobile gaming and esports sectors.
Benedikt Becker, Marketing Director at Shikenso Analytics, said: “MOONTON Games continues to set the gold standard in esports, combining innovation with a deep understanding of its audience. Partnering with them for the M6 World Championship is an exciting opportunity for us to support their vision of delivering value to their partners and audience. We look forward to supporting their continued growth and success in the esports ecosystem.”
For more information on Shikenso Analytics, visit the homepage or follow Shikenso Analytics
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Shikenso Analytics: Your Pathway to Data-Driven Sponsorship Success.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That’s where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into databacked strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you’re not just guessing; you’re knowing. Let’s navigate the future of sponsorship together, backed by data you can trust.
About Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is the most popular mobile Multiplayer Online Battle Arena (MOBA) game worldwide that brings communities together through teamwork and strategy. With over 1.465 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.
About Mobile Legends: Bang Bang Esports
Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Eastern Europe and Central Asia, the Middle East, and Latin America.
About MOONTON Games
Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication, and esports. With more than 1,600 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
Media Contacts:
Shikenso Analytics
Karsten Schonauer
Shikenso GmbH
Sebastian-Kneipp-Straße 41
60439 Frankfurt am Main (Germany)
Email: karsten.schonauer@shikenso.com
MOONTON Games:
Amanda Wan
Public Relations Executive
Email: amandajuliawan@moonton.com
