Mr Price Sport today announced their sponsorship of Team South Africa as the Official Technical partner in a deal brokered by JHB-based consultancy, Flash Sponsorship.
Ant Garstang, MD of Flash Sponsorship confirmed that the 4-year deal would include the 2021 Tokyo Olympics, 2022 Commonwealth Games in Birmingham, 2023 All Africa Games in Ghana and the 2024 Paris Olympics. “We are excited about the partnership, and the role that we have played in bringing these two brands together. For the first-time in history, the South African Olympic and Paralympic athletes will be dressed in locally developed athletic apparel for the respective opening ceremonies, during competition and quite possibly on the podium as well! This is inspirational to budding sports stars all over South Africa.”
“We are super proud to be associated with, and support Team South Africa on the world stage, and to form this partnership during such challenging times” says Dylan Cherry, Head of Marketing for Mr Price Sport. “We are confident that the Mr Price Sport customer is going to love the direct access to Team South Africa product. This is perfectly aligned with our purpose to make active sportwear affordable for all South Africans”.
President of SASCOC (South African Sports Confederation and Olympic Committee), Mr Barry Hendricks shares his thoughts on the new partnership, “We are excited and thrilled to be partnering with Mr Price Sport – this is a momentous occasion in which Team South Africa will participate in the world’s biggest events, kitted and dressed by a South African brand”
Flash Sponsorship have recently brokered sponsorships on behalf of Mr Price Sport, securing them as the Technical sponsor of The Cell C Sharks and the Comrades Marathon Association.
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About Flash Sponsorship
Flash Sponsorship is a specialist sponsorhsip marketing consultancy that focuses on commercial rights. We represent a handful of established, well-respected rightsholders, and our purpose is to seek out and match them with like-minded partners that are looking to connect and engage with their fans and athletes. Our strategic direction and creative solutions provide a fresh way of delivering on partner expectations for rightsholders via simplified commercial structures that are measurable.