Leading European sports nutrition company Multipower has today announced a partnership with Dennis Publishing to become the title sponsor of Fit Brit 2015, Mens Fitness challenge to find the fittest athletes in the UK in Fitness First gyms.
The challenge, which saw over 4,000 entrants in 2014, is a test of strength, agility and endurance over a series of nine gruelling exercises. Entry, at all Fitness First gyms nationwide, runs between August and October with the final taking place on the Saturday 28th November. Due to high demand FitBrit 2015 will see the introduction of two new categories, the Team and Masters (over 40) sitting alongside the established Elite and Amateur categories.
Marketing Manager of Multipower UK Shân Savage comments: “The Mens Fitness Fit Brit Challenge is the perfect partnership enabling us to fuel some of the fittest men and women in the UK. Following our launch of a market leading range of premium protein powders earlier this year we’re in a position to offer a full nutritional support package to help people push their limits, overcome their boundaries and achieve their goals.
Men’s Fitness editor, Joe Barnes continues, “We are looking forward to seeing the FitBrit Challenge continue to grow in its eighth year as the UK’s most popular gym based fitness event. In 2015 with the introduction of more categories and a tougher circuit, we hope that more people will rise to the challenge. We’re delighted to be working with Multipower, Europe’s Number 1 Sports Nutrition Company with their 35 years plus experience of developing nutrition for athletes.”
For more information on how you can #RiseToTheChallenge go to http://www.mensfitness.co.uk/fitbrit
For your chance to enter FitBrit with a free five day pass for a Fitness First near you please visit: www.fitnessfirst.co.uk/MF5Day
–ENDS–
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Further Information:
Media contact
For more information please contact:
Adam Tanous or Tom Dowler at Performance Communications
Tel: 0208 541 3434
E: adam@performancecomms.com / tom@performancecomms.com
Notes to Editors:
About Multipower Sportsfood
Leading European sports nutrition company, Atlantic Multipower, was founded in 1977 by two German food ingredient experts from Hamburg, who recognized a developing market for sports specific nutrition. Since then, the company has expanded significantly and today trades in 27 European countries (36 countries worldwide). The company employs 250 people and turns over in excess of €80 million.
Atlantic Multipower is a market leader in product development and innovation.
Multipower is the official sports food and drink supplier to many elite European athletes and sports teams, including Movistar Pro Cycling Team Benfica, Schalke 04, Leeds Rhinos and MMA fighter Michael Page.
