The venture sees three premium sports-led hospitality operators placed across the UK joining forces to provide NFL fans across the country with unparalleled experiences and the best of American football entertainment.
ETM Sports Pubs & Kitchens will serve as the home of NFL hospitality in London, ARC Inspirations and its BOX venues as flagships in the Midlands and the North of England, and Regional Taverns, the operator of Ludo Sports Bar & Kitchen in Bath, as the partner in the South West.
Kicking off the partnership is the much-anticipated Super Bowl LVIII, scheduled for February 11, 2024 in Las Vegas at Allegiant Stadium, where 12 venues will host Official Super Bowl LVIII watch parties for fans to gather, cheer and celebrate the pinnacle of American football.
To celebrate the partnership and Super Bowl LVIII, BOX venues in Leeds, Manchester, Birmingham and Nottingham and ETM sites across London and Ludo, by Regional Taverns in Bath will be hosting a number of activations, competitions and parties, bringing in-stadium entertainment to the bar.
The partnership continues to cover the entire 2024 NFL season, set to commence on September 5, 2024, with the defending Super Bowl LVIII champion hosting the NFL Kickoff Game.
This comprehensive deal includes 18 thrilling regular season rounds and the playoffs, culminating with Super Bowl LIX, the league’s championship game, set to take place at the iconic Caesars Superdome in New Orleans, Louisiana, on February 9, 2025.
Ed Martin, CEO of ETM Group, shared his excitement about the partnership, stating: “We are thrilled to be appointed as the Official NFL UK Sports Bar Partner in London. Alongside our partners at ARC Inspirations and Regional Taverns, our premium offering and best in class sports facilities will ensure that we provide fans with an extraordinary NFL experience throughout the upcoming season.”
“From the electric atmosphere of Super Bowl LVIII to the excitement of the 2024 NFL regular season, our venues will be the ultimate destinations for football enthusiasts to come together, celebrate, and enjoy the best of American football. The growing popularity of the NFL in the UK represents a fantastic opportunity and our partnership with NFL represents a significant milestone for ETM Sports Pubs & Kitchens as part of our ambition to establish our venues as the place to watch sports in London.”
“This partnership will enable us to take our games and NFL broadcasts to new audiences in the UK,” said Henry Hodgson NFL GM UK & Ireland. “The NFL is best enjoyed with other fans – we’re excited that this partnership will allow sports fans to meet up at these great venues and watch NFL games together.”
Commenting on the news, Co-Founder and CEO of ARC Inspirations, Martin Wolstencroft, said: “We’re absolutely ecstatic to be appointed as the Official NFL UK Sports Bar Partner in the Midlands and the North of England. This partnership is a significant milestone for our business, and a true testament to all of the hard work and dedication of our incredibly enthusiastic team.
“The number of people coming to BOX to watch NFL on Sundays has massively increased over the last few years, so we’re thrilled to be the official premier destination for guests in the Midlands and the North to watch, play and party for Super Bowl LVIII and the 2024 NFL season.
“At ARC, we believe that nobody does it better, so we’re confident that our game-changing, high-quality sports bar brand, BOX, and its award-winning best in class offering in major cities will provide both dedicated NFL fans and new sport enthusiasts with a brilliant and premium NFL experience.”
About ETM Group
ETM, founded in 2000, has transformed from a group of smart city gastro pubs, into a collection of eclectic venues across London. Its high-energy premium sports pubs across the capital are dedicated to providing a state-of-the-art viewing experience combined with a quality hospitality offering for sports fans to indulge in while they take in the action. Venues including Greenwood, Goldwood, and Long Arm Sports Pub & Brewery are renowned for their vibrant atmosphere, state-of-the-art audiovisual setups, and stadium-like sound quality that ensure an unparalleled viewing experience capturing every moment of the game. Never miss a touchdown, goal, or hairpin overtake again with ETM Sports Pubs & Kitchens – the place to watch sports in London.
About ARC Inspirations
Established in 1999, ARC Inspirations is a Leeds based bar and restaurant operator running 20 best in class venues across the Midlands and the North of England. At ARC, Nobody Does It Better. The business is made up of 3 core brands: Banyan, Manahatta and BOX.
BOX is ‘a game-changing, high-quality sports bar where you can Watch, Play and Party’. BOX offers a first-class viewing experience for watching live sport, along with live music, its infamous Bandeoke and a range of competitive socialising experiences such as electric darts and shuffleboard. BOX is in Headingley, Leeds City Centre, Deansgate in the heart of Manchester, Birmingham, and recently opened in Nottingham. The brand is planning more sites in 2024 and beyond. BOX Leeds City Centre won Best New Bar at the Publican Awards 2019.
For more information please visit: www.arcinspirations.com
About Regional Taverns
South-west-based Regional Taverns, the joint venture between the directors of ETM Group and St Austell, is a premium bar operator renowned for delivering exceptional food, drink and sports viewing experiences. Owner of Ludo Sports Bar & Kitchen in the heart of the historical city of Bath, Regional Taverns has invested in state-of-the-art sound systems and the city’s only UHD giant screens for unparalleled sports viewing complemented by a menu that offers high-quality, locally sourced food and drink. Two spacious rooftop terraces frame the idyllic Bath Skyline to the rear, or the elegant, Georgian architecture of the world-renowned city centre to the front, offering guests the ultimate space to relax and unwind with friends and family. A stone’s throw from the mainline train station, Ludo Sports Bar & Kitchen, opened in 2023 has become one of the city’s must-visit destinations.