Award-winning sports agency to support NLL in new data-driven approach
The National Lacrosse League (NLL) has entered a new partnership with Two Circles that will see the data-driven sports marketing agency help the League drive growth across its business, with a specific focus on game day and digital media.
The NLL is North America’s premier professional indoor lacrosse league and is the third most-attended professional indoor sports competition in the world. The League comprises 13 teams from across the United States and Canada, with expansion franchises from Halifax and New York joining from the 2019-20 season.
Working with its central Team Services function, Two Circles will help the NLL better understand its fans, its position within the North American sports market, and its product mix to help teams grow revenues through more effective sales and marketing strategies. This includes driving growth in overall attendance, ticket revenue and in the value of the league’s digital media rights portfolio.
Two Circles will also introduce leading technology in marketing to support and execute the NLL’s new data-driven approach.
“We’re delighted to be working with an agency with such a strong domestic and international track record,” said NLL Commissioner Nick Sakiewicz. “As the NLL continues to grow in popularity, there are huge business opportunities for our teams. Two Circles will play a central role in our ambitions to better understand who our fans are and what they want. We will then use that insight to drive greater fan engagement, improve the viewing experience and grow attendance.”
Sam Yardley, SVP Consulting at Two Circles, added: “The NLL has established itself as one of the world’s most popular indoor sports competitions, but we believe it has only scratched the surface with the growth it can drive in its business. We’re excited to be working with such an ambitious rights-holder and seeing the positive results of our partnership.”
Two Circles helps the biggest rights-holders in sports improve customer experience, increase revenue, and enhance their partner proposition. The agency’s North American partners now include the NFL (National Football League), MLS (Major League Soccer), AVP (Association of Volleyball Professionals), FC Cincinnati and the NLL, while international partners include the Premier League, Wimbledon, the Open, and UEFA.
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Contacts
For NLL
Michael Pettit
+1 267-417-7951
mpettit@nll.com
For Two Circles
Matt Cutler
+44 795-718-4415
matt.cutler@twocircles.com
About the National Lacrosse League
The NationalLacrosse League (NLL) is North America’s premier professional indoorlacrosse league. Founded in 1986, the NLL ranks third in average attendance forpro indoor sports worldwide, behind only the NHL and NBA. The League iscomprised of 13 franchises across the United States and Canada: BuffaloBandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, New England BlackWolves, Philadelphia Wings, Rochester Knighthawks, San Diego Seals,Saskatchewan Rush, Toronto Rock, Vancouver Warriors, Halifax ’19 and New York‘19. For more information, visit NLL.com and find the NLL on Facebook, Instagram and Twitter.
About Two Circles
Two Circles is a WPP-owned,data-driven sports marketing agency that helps sports organizations growrelationships with their audiences and partners to drive business growth. Working with some of the biggest rights-holders in sports across North America and Europe, the business helps its clients improve customer experience, increase revenue and enhance their partner proposition. TwoCircles has twice been named Agency of the Year at the Sport Industry Awards.
