Mitch Strong has joined the Live Nation UK Sponsorship Division as VP of Sales, Media Agencies. In the newly created role, Mitch will work closely with media agencies to develop brand partnerships across Live Nation’s festival and venue digital media portfolio. The role marks a new offering for the department and reports into David Pepper, SVP of Sales for Live Nation UK’s Sponsorships.
Live Nation’s digital media portfolio is host to tens of millions of loyal fans and offers brands a powerful way to engage these audiences via owned & operated sites like festival and venue websites, Ticketmaster, social media channels, festival apps and the vast network of OOH digital screens across over 40 festivals and over 23 venues. Tapping into Live Nation’s unparalleled capabilities ranging from fan research and insights, analytics, strategy, and creative, Strong will work with agencies to co-develop digital media programmes for brands looking to engage fans throughout the entire live music experience. To date, the team has worked on campaigns with brands such as Google, Barclaycard, Three, PepsiCo, Carlsberg & many more.
“Live Nation’s digital media portfolio is integral to each phase of the fan journey and offers brands distinctive moments to connect with audiences who are already engaged,” said Strong. “Fans proactively seek out, and follow, these platforms for live music updates. Whether it’s checking a festival’s social media channels for an artist lineup, using a festival app to plan their weekend, exploring which venue their favourite artist is playing next, or simply buying a ticket online, our digital media is consistently used as a resource – and destination – for fans. Our audiences are truly fans, not just followers, and I look forward to working with agencies to show how the power of live music is an invaluable platform for brands to connect with them.”
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