English Premier League side, Norwich City FC has appointed Two Circles, the data-driven sports agency, in a multi-year deal. This partnership will help the Club enhance fan engagement and increase commercial performance, including leveraging the Club’s digital assets. As one of the most forward thinking clubs, Norwich will be working with Two Circles to develop these commercial opportunities.
With a passionate local fanbase, Norwich City is always looking to improve the way it engages with its fans on all levels by ensuring all marketing is led by customer insight. Two Circles will be assisting Norwich by building and implementing specific tools to analyse and enhance all methods of fan engagement. This includes working with the Club to design the future of its digital assets to better serve its fans both locally and globally, and realise commercial potential.
Ed Guichard, Head of Marketing at Norwich City Football Club, said: “Our partnership with Two Circles is already providing valuable intelligence to enable us to sharpen our marketing. To truly know our fans and personalise how we engage with them are vital ingredients of our data-driven marketing strategy, and we are certain that this will ultimately enable us to achieve our ambitious commercial goals.’’
Jake Jones, Lead Consultant at Two Circles, added: “We are delighted to be working with Norwich and look forward to building our relationship. The Club’s ambitions on the pitch are matched by their commercial aspirations off it. Developing these commercial opportunities is now an important part of staying at the highest level in football and maximising the Club’s digital assets is a major part of this. Our experience has allowed us to provide the Club with a strategy that will work for them and their fans, helping them achieve their goals of greater customer engagement and commercial success.”
Two Circles has been helping rights holders build stronger relationships with their customers since 2011. The 65-strong business is now working across the globe in support of its clients and is part of ESP Properties, a WPP Company.
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For further information, contact Maggi Broadbent, Two Circles, on +44 207 1584221
About Two Circles
Two Circles is a data-driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. The business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In May 2015, Two Circles became part of ESP Properties, a WPP company. ESP Properties is a new type of agency, dedicated to helping rights holders from the worlds of sports and entertainment take advantage of digital and data driven changes in the media landscape.
The agency’s clients include major teams, leagues and governing bodies in many markets including England and Wales Cricket Board, Valencia CF, Liverpool FC, Ascot Racecourse, the Federation Equestre Internationale, ATP Media and the Lawn Tennis Association as well as many other leading global organisations in a host of sports.