On November, 30 at DoubleTree by Hilton Moscow – Marina (Moscow) Russian Sponsorship Awards ceremony took place. Russian Sponsorship Awards is the first award in the field of sponsorship in Russia. Among the main goals of RSA there are – specification of current status of sponsorship market in Russia, detecting of the most bright and effectively completed projects in different fields of sponsorship, professional assessment and ability of sharing experience, motivation of companies that have succeeded in sponsorship industry, stimulation of sponsorship market development in the country.
It’s very important to notice that the winners were chosen not for the size of the event and not for the popularity of one or another brand but for the quality and effective realization of company’s and brand’s integration cases into the sponsored project.
Following the results of on-site project defense forefront the high qualified judges of the Awards the best project was assigned to sponsorship integration of brand of the traditional Russian drink – bread juice – from Moscow beer alcohol-free plant «Ochakovo» into the food festival of okroshka “The family secret” (festival was hosted by the consulting group Polylog). In February 2017 project’s initiators will be representing Russia on the main European Sponsorship Awards – ESA Excellence Awards in London.
The WINNERS IN NOMINATIONS are:
- Arts & Culture Sponsorship Award
SIBUR Holding
- Sport Sponsorship Award
TMA Draft (ADV Group) and PC “Megafon”
- The best creative solution in integration Award
HASBRO Company and Media Direction Group Agency (BBDO Group)
- Live music sponsorship Award
Moscow beer alcohol-free plant «Ochakovo» and consulting group Polylog.
- Digital and social media sponsorship Award
PC “Gazprom-Oil” and communication agency Unite
- The Person of the year Award
Victor Shkipin, CEO of Alfa Future People festival
- Rights holder Award
FC “Spartak” (Moscow) – The playing field “Otkritie Arena”
- CSR (Corporate Social Responsibility) Partnership Award
“Sibur” company and communicative agency CARLO
- The best project of the year Award
Moscow beer alcohol-free plant «Ochakovo» and consulting group Polylog.
Russian Sponsorship Awards — the first award in the field of sponsorship in Russian was held within the main international business-forum about sponsorship – Russian Sponsorship Forum that took place on November, 29-30 under the support of European Sponsorship Association (ESA).
–ENDS–
