- UK’s #1 Mexican-inspired brand[1], Old El Paso has launched their ‘Make Some Noise for Your Home Team’ campaign to celebrate their partnership with Team GB for Paris 2024 Olympic Games
- Tom Dean MBE, Bethany Shriever MBE, Jack Laugher MBE, and Emily Campbell featureas the brand’s Home Team Heroes
- The campaign celebrates the different flavours individuals bring to the table
- Old El Paso is offering fans the chance to win VIP tickets to watch the Paris 2024 Olympic Games in Paris, via an on-pack promotion
As the anticipation builds for the Paris 2024 Olympics, Old El Paso has launched a brand-new multi-million pound campaign with Team GB. The campaign features the brand’s newly appointed Home Team Heroes: Double Olympic swimming champion Tom Dean MBE, Olympic silver medal winning weightlifter, Emily Campbell, Olympic diving champion and three-time medallist Jack Laugher MBE, and Olympic BMX racing champion, Bethany Shriever MBE.
Team GB and Old El Paso have united over a shared goal of creating more connection this summer. Team GB unites the nation in support of their athletes, while Old El Paso is best enjoyed with friends and families around the table.
The campaign, which has been led by passions agency M&C Saatchi Sport & Entertainment, kicks off with an exciting competition that offers consumers the chance to win VIP tickets to experience the Paris 2024 Olympic Games, via Promotional Old El Paso Retail Packs across their portfolio, live in-store now. Each of our Home Team Heroes feature on individual packs and all share a golden tip on how they bring their unique flavour to an Old El Paso meal.
The ‘Make Some Noise for your Home Team’ Masterbrand campaign kicks off with a 30s launch film, that will go live across social and digital. It celebrates eating being the ultimate team sport and showcases all the different flavours every team member brings to the table during an Old El Paso meal.
Each ambassador is seen in action in their sport, whilst Chef Tom Dean brings the Home Team together for a celebratory Old El Paso meal. From breaking records to making history, our Home Team Heroes are ready to inspire the nation and Old El Paso want you to make some noise in supporting them.
Head of Marketing at Old El Paso, Aditi Hilgers, said “We are thrilled to bringing to life our Team GB partnership with this campaign as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage.
“As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”
Tokyo 2020 double Olympic Swimming Champion and Old El Paso Home Team Hero, Tom Dean MBE, who also serves as the voiceover and head chef of the campaign’s launch film, gave us some insight on his unique flavour: “Old El Paso is the perfect partner for me and the Home Team Heroes as it symbolises the essence of coming together, just as when we’re competing, where teamwork is paramount!
“Not only that – we are all excited to share our passion for adventure and flavour, while inspiring others to embrace their own unique tastes and experiences alongside the brand.
“Whether we’re competing or enjoying meals at home with our friends and family, we thrive in a ‘team’ environment. So now we’re calling on the nation, to get behind us and make some noise!”
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[1] Value share; Nielsen 52 w/e Feb 2024
About Old El Paso
Mexican food is great for sharing and Old El Paso has been sharing great Mexican inspired food with the world since 1938, cooking up sizzling fajitas, crunchy tacos and lots of other tasty dishes.
The range has grown over the years and now features everything from dinner kits, tasty seasoning mixes, salsas, dips, tortillas and chips. New product creations include Extra Thin Tortilla Wraps which have been extremely popular since hitting the shelves. Old El Paso™ brings consumers not only the taste, but the fun of getting together and sharing Mexican inspired food – with products in shops and supermarkets all over the world.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.
Promotion live dates – Phase 1:
Tesco: 2nd April – 17th April
Sainsburys: 17th April – 7th May
ASDA: 28th March – 24th April
Morrisons: 10th April – 30th April
Promotion live dates – Phase 2:
Tesco: 12th June – 9th July
Sainsburys: 19th June – 9th July
ASDA: 18th July – 14th August
Morrisons: 26th June – 23rd July
Co-Op: 12th June -9th July
About Team GB
Team GB is the national Olympic team of Great Britain and Northern Ireland, and the face of the British Olympic Association (BOA).
The role of the BOA is to prepare and lead Team GB athletes at all Olympic events and to develop, promote and protect the Olympic Movement and Olympic values within the UK. Their vision is to is to unite and inspire the nation through the power of Olympic sport, bringing the country together behind a team that everyone can believe in.
The BOA is independent, privately funded and receives no annual funding from the lottery or government. The success of Team GB is wholly dependent on support from commercial partners, patrons and income generated from fundraising events.
For further information, please visit TeamGB.com.
