Following a competitive tender process, the Belgian Pro League switches to Shikenso Analytics’ after impressing with its innovative approach to sponsorship evaluation. This marks an important milestone for the league’s and its 29 clubs’ strategic growth.
Revolutionizing Football with AI Insights
The Pro League is Belgium’s top professional football division, known for its competitive teams and passionate fan base. The League’s strategic pivot to AI-driven insights is a game-changer for its clubs, stakeholders and sponsors. Clubs like RSC Anderlecht and Club Brugge will reap the benefits of Shikenso’s solutions, to optimise brand exposure, media value and fan engagement.
Holisitic Sponsor Tracking
Shikenso has been pioneering AI tracking solutions since 2017, setting a new standard in sponsorship evaluation. The company’s range of tools will help the league and its clubs to track brand exposure across TV, print, digital and social media – not just visually, but also audibly, and textually.
The company has worked with partners like DFL Deutsche Fußball Liga, Fuse and Sportfive on multiple projects, and collaborated with global brands such as Aldi, Red Bull, and Mercedes-Benz.
Quotes:
Lorin Parys, CEO at Pro League: “The Pro League is always looking for innovative ways to strengthen its clubs. The new collective partnership with Shikenso ticks all the boxes.
“With its smart application of artificial intelligence, our clubs can build on their commercial strategy in the coming seasons, serve their partners even better and tap into new revenue streams.”
Tarik Amhamdi, CEO at Shikenso Analytics: “We are thrilled to partner with the Jupiler Pro League, a league celebrated for its competitive spirit and innovation. This is a wonderful opportunity to demonstrate how we can help partners maximise sponsor values through fast and precise data.”
Pioneering the Future of Data-Driven Sports
In a sports landscape increasingly dominated by data, the Pro League’s partnership with Shikenso exemplifies its forward-looking approach and dedication to innovation. This multi-year partnership ensures ongoing advancements and reinforces the league’s leadership in European football.
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About Shikenso
Founded in Germany in 2017, Shikenso Analytics leverages AI technology to provide real-time, quantifiable insights into sponsorship ROI. Our tools, including video, image and text recognition technology, enhance brand visibility across various media channels. Simplifying the complex, we deliver actionable insights for rights holders and brands.
For more information, visit our homepage or follow us on LinkedIn.
About Pro League
The Pro League is the leading sports federation in Belgium with great social and economic responsibility. We strive to be an advocacy and entertainment organisation where passion, professionalism and growth are key. Our games bring people together and give unique moments. That is why we are committed to taking our competitions and our clubs to the next level every day. For more information, visit proleague.be.
Press contact
Karsten Schonauer
Shikenso GmbH
Sebastian-Kneipp-Straße 41
60439 Frankfurt am Main (Germany)
