Sponsorship and brand partnership agency Reg&Co has announced its appointment to secure new partners in 2024 for two headline event activations across Grosvenor’s London portfolio , ‘Belgravia in Bloom’ and ‘A Summer of Sport.’
‘Belgravia in Bloom’ is a free-to-attend spring flower festival offering visitors the chance to explore and discover a world of beautifully designed floral installations across this distinguished London neighbourhood in May.
‘A Summer of Sport’ is a big screen event featuring all the live Wimbledon Championships coverage and more in Eccleston Yards, a buzzing courtyard just a five-minute stroll from London’s Victoria Station.
Partnership opportunities for both events include paid digital media advertising, outdoor branding opportunities, strategic influencer partnerships and social media campaigns tailored to reach target audiences in both the UK and USA.
Karen Morris, CEO at Reg&Co, commented: “Both Belgravia in Bloom and Summer of Sport present enticing platforms for brands to reach a new and affluent audience in Belgravia, part of Grosvenor’s prestigious London portfolio. We look forward to taking these events to market and helping Camilla and her team bring in new partners over the upcoming weeks.”
Camilla Carter, Commercial Partnerships Manager, Grosvenor, added: “At Grosvenor we are committed to celebrating and promoting Belgravia to a wide audience.
“Belgravia in Bloom is free to attend and has been designed to inspire visitors to connect with nature, while promoting the importance of sustainability and biodiversity in urban areas. Taking place in the heart of spring and running alongside the RHS Chelsea Flower Show, we expect to welcome thousands of visitors again this year.
A Summer of Sport in Eccleston Yards presents great opportunities for brands to activate and entertain in front of our big screen as we stream all the live action from the Wimbledon Championships. It’s a fantastic chance to celebrate a peak cultural moment in London and access an engaged audience.”
To find out more information on partnership opportunities for ‘Belgravia in Bloom’ and ‘A Summer of Sport’ please email Emma@regandco.com.
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About Grosvenor Property UK:
Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives. We are a values-led business which represents the Grosvenor family and share a common purpose – to deliver lasting commercial, social and environmental benefit – addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
Website: Grosvenor.com
About Belgravia:
Distinguished and truly unique, Belgravia is a delightful place to shop, socialise, and explore. Just a 5 minute stroll from Sloane Square and Victoria stations, Belgravia is home to a number of fashion, beauty, home, food and wellness retailers and destinations situated on Elizabeth Street, Motcomb Street, Eccleston Yards and Pimlico Road. It’s smart, contemporary and yet celebratory of heritage, playful yet chic.
Website: Belgravialdn.com
Instagram: @Belgravia_ldn
About Mayfair:
Unhurried, world-class and welcoming – Mayfair has always been one of the most desirable places in the world to live, work, shop and dine. The epitome of luxury and opulence but also an inviting space of heritage, culture and fashion to be discovered.
World-class, fashion boutiques, Michelin-starred restaurants, and some of the capital’s most prestigious, luxury hotels, seamlessly blend with street-side cafés and alfresco coffee houses, innovative independent stores, galleries and European-style wine bars – Mayfair, London has something for every visitor.
Key destinations in Mayfair include Mount Street and South Audley Street, South Molton, Duke Street, North Audley Street and Grosvenor Square.
Website: Mayfairldn.com
Instagram: @Mayfair_ldn
Reg&Co
Reg & Co are a UK sponsorship agency that specialises in strategy development and sales. With over 25 years of experience in the sponsorship industry, we deliver commercial, creative solutions for large scale organisations to SMEs. The companies we work with range from clients in the transport sector to visitor attractions, from high street retail brands to the food and drink industry, from broadcasting to the charitable sector.
We work with clients whose visions we believe in and whose values we respect. We bring a dynamic, insightful and flexible approach to the briefs we are given and have a reputation of using our expertise to make great things happen.
We are members of ESA (European Sponsorship Association) and Karen Morris, CEO has written The ESA Guide to Sponsorship for Rights Holders | July 2020
For more information, please contact Karen Morris: Karen@regandco.com
