F1® Arcade, the state-of-the-art F1 racing simulation experience, have appointed sponsorship agency Reg&Co. to help develop a partnership strategy and lock-in suitable partners ahead of their launch in central London next month.
A first of its kind premium F1 experiential venue, F1® Arcade will launch in London with the aim of bringing the excitement and emotion of the sport from the circuit to the city.
Set to open its doors on 24 November at One New Change, St Paul’s, the themed venue will feature 60 motion F1-inspired simulators and give the fans the opportunity to experience the thrill of racing, while enjoying best-in-class food and drink offerings.
F1® Arcade has been created for F1 fans and newcomers to the sport alike and will cater for a wide range of groups and occasions, from nights out with friends to family experiences, corporate events and everything in between.
Using bespoke racing simulators uniquely developed by a leading simulator design company alongside F1® Arcade, fans will be fully immersed through motion and audio-visual effects. A new gameplay experience from Motorsport Games, making use of the rFactor 2 platform, will allow individual, team-based and all-venue racing formats, along with different modes for all ages and abilities.
A digital ecosystem, including personal driver profiles and an experience currency, will complement the concept, enhancing guest experience with unique prizes, in-venue experiences and special competition entries – with enhanced experiences planned for real-life Grand Prix weekends.
View the promotional video on https://F1arcade.com/
Adam Breeden, Founder and Chief Executive Officer of F1® Arcade, commented: “We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London. It has been my most ambitious project to date, taking everything we know about competitive socialising venues and adding the strength of the Formula 1 brand.
“This is all the glamour of a Grand Prix weekend in your city, all year round. The cutting-edge technology, high-class food and beverage, coupled with a jaw-dropping venue design sets a new level of quality.”
F1® Arcade has been devised by Adam Breeden, the pioneer of competitive socialising and the man behind London’s most popular entertainment venues, including Flight Club, Puttshack, Hijingo, Bounce and All Star Lanes.
Stu Morris, Director at Reg&Co, added: “Adam Breeden is the pioneer of competitive socialising and the man behind London’s most popular entertainment venues, including Flight Club, Puttshack, Hijingo, Bounce and All Star Lanes. We had no hesitation in taking the opportunity to work together on his exciting new concept and look forward to assisting their partnership search.
“Launched in time for the Christmas party season, we expect F1® Arcade to be a hugely popular experience for this winter and beyond.”
Events and private area bookings are now available to book at the official F1® Arcade website, where you can join the waiting list ahead of public bookings opening later this month. You can also follow @F1arcade on Instagram, TikTok and Twitter to stay up to date with developments.
-ENDS
F1® Arcade
Stu Richmond stu@regandco.com
F1® Arcade
Events and Private area bookings are available to book from today at www.F1arcade.com, where you can also join the waitlist for when public bookings open later this month
Follow at @F1arcade on Instagram, TikTok and Twitter
For F1® Arcade press enquiries, please contact: H+K Strategies:
0044 (0)207 413 3218
Reg&Co
Reg& Co is a sponsorship and fundraising consultancy using brand partnerships to drive commercial value for organisations.
For more information please contact: Stu Richmond
T: +44 7761 666 020
