Sponsorship and brand partnership agency Reg&Co has announced the signing of Tavo Pets as an official partner to the Kennel Club’s flagship event – Crufts 2025.
Tavo has created the first premium pet protection car seat system. Side impact and crash-test-certified to the highest child restraint standard, the Tavo Maeve™ Pet Protection System includes a luxury carrier that is secured into the car by a simple five second True Lock™ isofix installation system. This not only reduces movement and prevents rotation, but also protects other passengers in the event of a crash.
Established in 1891, Crufts will be set to welcome over 24,000 dogs at the NEC Birmingham from 6-9 March 2025 taking part in a wide variety of competitions and displays. The event showcases over 200 pedigree breeds in contention for Best in Show, which is awarded live on Channel 4 on Sunday evening. There will be more than 15 hours of Crufts TV coverage, as all the four days’ action will be broadcast on Channel 4 and More4.
Partnership benefits for Tavo Pets include a designated trade stand space, show entrance and large screen advertising, online and in catalogue presence and brand inclusion in exhibitor emails on website and social media posts.
Karen Morris, CEO at Reg&Co, commented: “Tavo Pets is an innovative brand ensuring pets can travel safely with their owners. Becoming an official partner to Crufts is a great fit for the brand, they will be able to market their product to more than 160,000 dog lovers at the NEC next March plus a digital reach of many thousands of Crufts fans.”
Helen Johnson, Marketing Director at Tavo Pets, added: “We have an uncompromising belief that life is better for pets and people when it’s shared. Tavo products are designed with safety and comfort at the forefront.
“We are looking forward to leveraging our sponsorship of Crufts with Karen and her team at Reg&Co to maximise the value from our sponsorship of this event which is front of mind in every dog lover’s diary.”
Helen Fox, Chief Commercial Officer at The Kennel Club, added: “We are a nation of dog lovers and Crufts is always an event firmly placed in the UK publics’ diaries. We are delighted to welcome Tavo Pets into our stable of much valued sponsors and look forward to working closely with their team to maximise this opportunity.”
To find out more information on partnership opportunities for Crufts 2025 please email Emma@regandco.com
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About Tavo
Tavo is a revolutionary pet protection brand from the makers of Nuna Baby, created to redefine pet travel with a perfect blend of safety, style and innovation. With premium materials, timeless aesthetics, and rigorous safety testing, Tavo provides pets and their people with perfect travel experiences. Whether you’re on a daily outing or an extended journey, Tavo ensures your pet travels safely anywhere. To learn more about Tavo, visit https://tavopets.com/uk
About the Kennel Club
The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners.
It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is one of the UK’s biggest reunification services for microchipped animals. The Kennel Club also runs its Assured Breeders scheme – the only UK-wide scheme that monitors breeders in order to protect the welfare of puppies and breeding bitches – as well as the UK’s largest dog training programme, The Kennel Club Good Citizen Dog Training scheme. It accredits dog trainers and behaviourists through the City & Guilds Accredited Kennel Club Instructors scheme (KCAI).
The Kennel Club licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs and runs the world’s greatest dog show, Crufts, which showcases canine activities and educates people about how to responsibly buy and care for their dog.
The Kennel Club invests in welfare campaigns, dog training and education programmes and The Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including The Kennel Club Breed Rescue organisations that rehome dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the British Veterinary Association.
About Reg&Co
Reg & Co is a sponsorship consultancy using brand partnerships to drive commercial value for organisations.
For more information, please contact Karen Morris:
Karen@regandco.com 07771 900 465
