The European Sponsorship Association has been tracking the sentiment among professionals in the sponsorship industry since March 2020, when Europe went into lockdown to limit the spread of the COVID-19 pandemic. This study is now undertaken on annual basis, measuring the mood across the continent at the end of each year.
Sponsorship Sentiment Tracker Wave 18 (December 2024)
Sponsorship Sentiment Tracker Wave 17 (November 2023)
Sponsorship Sentiment Tracker Wave 16 (December 2022)
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Sponsorship Sentiment Tracker Wave 15 (September 2022)
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Sponsorship Sentiment Tracker Wave 14 (January-February 2022)
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Sponsorship Sentiment Tracker Wave 13 (December 2021)
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Sponsorship Sentiment Tracker Wave 12 (October 2021)
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Sponsorship Sentiment Tracker Wave 11 (June 2021)
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Sponsorship Sentiment Tracker Wave 10 (April 2021)
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Sponsorship Sentiment Tracker Wave 9 (March 2021)
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Sponsorship Sentiment Tracker Wave 8 (February 2021)
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Sponsorship Sentiment Tracker Wave 7 (January 2021)
Sponsorship Sentiment Tracker Wave 6 (November 2020)
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Sponsorship Sentiment Tracker Wave 5 (October 2020)
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Sponsorship Sentiment Tracker Wave 4 (August/September 2020)
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Sponsorship Sentiment Tracker Wave 3 (July 2020)
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Sponsorship Sentiment Tracker Wave 2 (May-June 2020)
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Sponsorship Sentiment Tracker Wave 1 (March-April 2020)
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