- Agency opens first US office in New York
- Sports industry leader Ashlee Huffman appointed Managing Director for US operations
- Plans to expand into NASCAR and IndyCar this year as well as explore opportunities across other US sports such as NFL, NBA NHL and MLB.
Global sports marketing agency Right Formula has strengthened its presence in the US with the launch of its first office in New York City.
The agency, which already works in the US with a number of brands in sport, will utilise its US base to expand its work in the region across current and future clients.
Leading on agency operations in the US will be global sports industry executive Ashlee Huffman, who has more than 20 years of experience in sports marketing following her most recent role as Vice President of Marketing and Partnerships at Andretti Autosport.
She will be joined by other Senior Right Formula Team Members, who will support on client strategy and activations. The team will look to capitalise on the growing commercial interest in Formula 1 in the US as well as explore new opportunities with US-based sports leagues such as NFL, NBA NHL and MLB.
Right Formula Founder and CEO, Robin Fenwick, said: “This is an extremely significant new chapter for Right Formula; whilst we have operated with, and on behalf of clients in the US for several years, it’s extremely exciting to open the doors to our first permanent base in the US.
“As the largest sponsorship market in the world, we believe by having a strong presence on the ground, we can further enhance the business and explore new opportunities. I’m confident we can bring the knowledge and expertise we currently have in the business to the US market, adding value to existing and new clients alike, particularly with regard to our strategic and data-driven approach.”
Ashlee Huffman, who will take up her new position in the coming weeks, said: “Right Formula’s global expansion provides a fantastic opportunity to not only strengthen its offerings with existing clients but explore the breadth of sports entities that the US markets have to offer. I’m proud to be supported by such a strong team in what is an exciting next step for the agency.”
Fenwick added: “It’s a pleasure to welcome Ashlee into the Right Formula family, she brings the perfect combination of working with and for Brands, Rights Holders and Agencies in the US sports industry, with significant expertise in the world of motorsport. This will be particularly useful as we grow our presence in US-based motorsport such as NASCAR and Indycar, but also with the first-of-its-kind F1 season in 2023, featuring three US races in Miami, Austin and Las Vegas.
“We know we can bring significant value to businesses invested in sponsorship thanks to our expertise in European and Asian-based sports, and in Ashlee we have an extremely high-calibre individual with a strong track record of successful sports activation in the US.”
-ENDS-
Further Information:
For further information please contact:
Head of Communications, Marc Cutler:
+44 (0) 7786 628 004
About Right Formula
Right Formula is an award-winning Global Sports Marketing Agency that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principal of being indispensable to our clients by employing some of the best industry talent. Right Formula comprises over eighty team members across commercial, consumer activation, events, hospitality, internal engagement, communications and sustainability, with a variety of brand clients including Aggreko, Bang & Olufsen, Casio, ExxonMobil, Hantec Markets, Hilton Hotels, Loch Lomond Whiskies, NTT Data, Oracle, Pirelli, Qatar Airways, SAP, Splunk, Stoli Group and Vodafone.
