- Right Formula selected by Qatar Airways in a competitive tender for its F1 activation
- Right Formula will deploy a range of services to deliver the programme including: Strategy, Communications, Hospitality & Events
- Multi-year agreement that has already seen successful activations across 11 Grands Prix to date
Global sports marketing agency Right Formula has won a competitive tender to be Qatar Airways’ retained agency for its Formula 1 activation programme.
Qatar Airways, recognised as 2022 “Airline of the Year” by Skytrax, has embarked on a multi-year journey as the official Global Airline Partner of Formula 1 until 2027. Its branding features around the track at every Grand Prix weekend, with increased involvement as title sponsor for three events, including the highly anticipated return of its home race in Doha.
Right Formula will be providing a number of services to Qatar Airways to increase the effectiveness of its partnership and provide efficiencies in the delivery. The services include Strategy, Communications, Hospitality and Events.
This alliance has already extended beyond Formula 1 and across Qatar Airways’ expansive sports portfolio, with Right Formula providing consultancy and support for some of the airline’s other sports partnerships.
Robin Fenwick, CEO and Founder, Right Formula: “We are absolutely thrilled to be working with Qatar Airways on such a significant scale. Right Formula has already proven that we work to the highest standards in Formula 1 and we hope we will continue to shine with Qatar Airways, a truly welcome addition to our growing roster of clients.”
-ENDS-
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, Best Airline in the Middle East, World’s Best Business Class Lounge and World’s Best Business Class Lounge Dining at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the “World’s Best Airline” voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022).
Qatar Airways currently flies to more than 160 destinations worldwide, connecting through its Doha hub, Hamad International Airport, voted by Skytrax as the ‘World’s Best Airport’ in 2021 and 2022 consecutively. This year, Hamad International Airport has been ranked by Skytrax as the second-best airport in the world, and received the ‘Best Airport in the Middle East’ accolade for the ninth time in a row, as well as ‘World’s Best Airport Shopping’.
About Right Formula
Right Formula is an award-winning Global Sports Marketing Agency that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principal of being indispensable to our clients by employing some of the best industry talent. Right Formula comprises over eighty team members across commercial, consumer activation, events, hospitality, internal engagement, communications and sustainability, with a variety of brand clients including Aggreko, Bang & Olufsen, Casio, ExxonMobil, Hantec Markets, Hilton Hotels, Loch Lomond Whiskies, NTT Data, Oracle, Pirelli, Qatar Airways, SAP, Splunk, Stoli Group and Vodafone.
Media Contact
Senior Communications Executive, Alex Rabone
E: alex.rabone@rightformula.com
M: +44 (0) 7754 554 623
