Reigning Premiership Rugby champions Saracens have appointed data-driven sports marketing agency Two Circles to help them strengthen engagement with their fans and drive commercial growth across a range of revenue streams.
After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach.
The three-year partnership will see two-time BT Sport Industry Agency of the Year Two Circles help Saracens grow revenues through more effective sales and marketing strategies, and introduce marketing-leading data management and visualisation technology to help execute the club’s new data-driven approach.
With Saracens now fully settled in to their Allianz Park home – and with plans for a new stand well advanced – this includes working with the club to consistently sell out the ground ahead of the development project.
Tim Hunt, CEO of Premier Team Promotions Ltd, the joint venture now overseeing Saracens’ commercial operations, said: “It’s great to be working with Two Circles to further enhance our fan engagement and support our focus on growing our fanbase both in the UK and around the world. As we strive to replicate the success of the team on the pitch with our activity off it, I know Two Circles will be an integral part of our planning and execution.”
George Foster, Two Circles Client Services Director, added: “We’re delighted to be partnering with a club that has such ambitious growth objectives. Saracens are investing heavily both on and off the pitch, and we see huge potential to strengthen fan engagement and boost commercial revenue – in particular across event day revenue streams including ticketing and hospitality.”
–ENDS–
Saracens players celebrate wining the Aviva Premiership, captain Brad Barritt lifts the Trophy during the Aviva Premiership Final between Exeter Chiefs and Saracens at Twickenham Stadium, Twickenham – 26/05/2018
©Matthew Impey / Wired Photos
Picture by Marek Dorcik
Contacts:
Clare Ludlow, Marketing Manager
clareludlow@saracens.net
+44 (0)203 675 7231
Matt Cutler, Head of Communications
matt.cutler@insidetwocircles.com
+44 (0)795 718 4415
About Saracens
Established in 1876, Saracens are London’s premier rugby club competing in the Gallagher Premiership, the Premiership Rugby Cub, the Heineken Champions Cup and the Women’s Tyrrells Premier 15s. On the pitch the north London club are enjoying one of the most successful periods in the club’s history, having won back to back European titles in 2015/16 and 2016/17 and three further Premiership titles since first lifting the trophy in 2011. This season the club enter the new campaign as defending Premiership and Tyrrells Premier 15s Champions. Off the pitch Saracens have won numerous awards for their community work and engage with 70,000 participants in and around North London and Hertfordshire as part of the work of the Saracens Sport Foundation.
About Two Circles
Two Circles is a sports marketing agency that uses data to help sports organisations grow relationships with their audiences and partners to drive commercial growth. Working with some of the biggest rights-holders in sport across the UK, North America and mainland Europe, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance their partner proposition. Two Circles is part of WPP, the world’s largest advertising group, and has twice been named Agency of the Year at the BT Sport Industry Awards.
