London’s must-see floral festival will be back for its ninth year from 20 to 27 May and for 2024 the theme is Floral Fun and Games. This year, event organiser Grosvenor is proud to announce its partnership with Silent Pool Gin, a renowned British distillery crafting exceptional gin, which will present an immersive pop-up experience in the heart of Eccleston Yards in Belgravia
This exclusive collaboration promises an enchanting experience where visitors can indulge their senses amidst breathtaking floral arrangements and enjoy the exquisite taste of Silent Pool Gin. Eccleston Yards, a dynamic hub for creativity and culture, provides the perfect backdrop for this unique fusion of artistry and gin craftsmanship.
“We are thrilled to partner with Silent Pool Gin for Belgravia in Bloom this year,” said Camilla Carter, Commercial Partnerships Manager, Grosvenor. “Their commitment to quality and innovation mirrors our own ethos, and we are excited to bring together the worlds of English horticulture and mixology to create an unforgettable experience for our visitors.”
“We are delighted to be part of Belgravia in Bloom, celebrating the beauty of nature and craftsmanship,” said Luis Coutinho, Global Marketing Manager at Silent Pool Distillers. “At Silent Pool Gin, we are passionate about creating exceptional spirits inspired by our surroundings, and we look forward to sharing our gin with visitors as they explore the floral wonders of Belgravia.”
For more information about Belgravia in Bloom and the Silent Pool Gin pop-up, visit https://www.belgravialdn.com/belgravia-in-bloom and silentpooldistillers.com.
For partnership opportunities at Belgravia in Bloom please contact Emma@regandco.com
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About Belgravia in Bloom:
Belgravia in Bloom is an annual floral festival celebrating the beauty of nature through beautiful floral installations and displays in the heart of London’s Belgravia district. Covering Elizabeth Street, Newsons Yard, Motcomb Street and Kinnerton Mews. From boutique shops to historic landmarks, the festival transforms the streets of Belgravia into a vibrant tapestry of colour and fragrance, inviting visitors to immerse themselves in the wonders of springtime.
About Belgravia:
Distinguished and truly unique, Belgravia is a delightful place to shop, socialise, and explore. Just a 5 minute stroll from Sloane Square and Victoria stations, Belgravia is home to a number of hero fashion, beauty, home, food and wellness retailers and destinations situated on Elizabeth Street, Motcomb Street, Eccleston Yards and Pimlico Road. It’s smart, contemporary and yet celebratory of heritage, playful yet chic.
Website: Belgravialdn.com
Instagram: @Belgravia_ldn
About Silent Pool Gin:
Silent Pool Gin was launched in 2014 on the Albury Estate in the heart of the Surrey Hills, by Ian McCulloch and James Shelbourne. The vision of creating a hand-crafted, premium spirit that captures the essence of England’s beautiful rural landscape led Ian to settle on the banks of the spring-fed Silent Pool Gin in the Surrey Hills. The crystal-clear water, which springs from a deep natural aquifer, is a stunning teal colour which inspired the design of the Silent Pool Gin bottle. The location informs the creation of Silent Pool Gin in many ways. The stills which are powered by a wood-fired boiler using logs from the surrounding woodland on the Duke of Northumberland’s Albury Estate and the botanical recipe is influenced by local flowers growing close to the distillery such as lavender, linden and chamomile. The ‘secret ingredient’ in the recipe is the local honey from the Albury Estate hives.
About Grosvenor:
Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives. We are a values-led business which represents the Grosvenor family and share a common purpose – to deliver lasting commercial, social and environmental benefit – addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
Website: Grosvenor.com
About Reg&Co:
Reg & Co is a sponsorship consultancy using brand partnerships to drive commercial value for organisations. Website https://regandco.com
