This June will see the Women’s Tour back in action thanks to long term partners ŠKODA, but on a virtual stage thanks to a partnership between RGT Cycling and Women’s Tour organisers SweetSpot, which will be supporting the charities Breast Cancer Now and Mind.
Taking place between Wednesday 17 and Friday 19 June, riders and teams from across the world will race it out over three stages on the RGT Cycling virtual platform, in the new ŠKODA V-SERIES Women’s Tour event.
Named the ‘V-SERIES’ as a nod to the virtual racing scene the V-SERIES is a stand-alone event to the real-world road racing Women’s Tour event.
All the action will be broadcast live and streamed online on a variety of platforms, with racing getting underway at 19:00 BST each evening, featuring some of the world’s leading teams including Bigla Katusha; Bizkaia Durango; Boels Dolmans Cycling Team; CAMS Tifosi; Cogeas Mettler Look Pro Cycling; Drops; FDJ Nouvelle Aquitaine Futuroscope; Great Britain; Hitec Products Birk Sport; Lotto Soudal Ladies; Rally Cycling; Storey Racing; Team Breeze; Team TIBCO Silicon Valley Bank; and Trek-Segafredo all competing for victory.
Members of the public will also have the chance to ride the three routes with a suggested donation of £5 to raise money for Breast Cancer Now and Mind.
Lisa Kirkbright, Communications Manager at ŠKODA UK, said:
“I am delighted that we have been able to ensure that the Women’s Tour continues to go ahead in 2020, bringing exciting live sport to everyone at a time when it is needed most.
“ŠKODA is passionate about supporting the next generation of elite cyclists so it is fantastic that the first event of this Virtual Series replaces the postponed Women’s Tour, which has long been the most globally recognised event of the UCI Women’s WorldTour. I am excited to see how this innovative and new approach to cycling will inspire future generations to get on their bikes.”
Commenting on the announcement, Jonathan Durling, Partnerships Director for organisers SweetSpot said;
“We have been working with RGT Cycling since 2019 to develop a virtual version of one of our events to bring the race and athletes to a new audience, and as one of the jewels in the crown of SweetSpot’s portfolio of events it is great that the Women’s Tour has become the first with which we can do that.
“As soon as the COVID-19 situation hit and we were forced to postpone the Women’s Tour in March, we accelerated those plans and have worked tirelessly as a team to bring the inaugural ŠKODA V-SERIES Women’s Tour to fruition. eSports are an important and growing area of both the sporting landscape and in the arena of professional cycling and we look forward to bringing our event to screens around the world on 17 June.”
Organisers have chosen two classic stages from the past six editions of the Women’s Tour, with riders first facing the final 38.4 kilometres of the 2014 stage to Bury St Edmunds in Suffolk, as won by Marianne Vos in a bunch sprint.
The second leg will replicate the finishing circuit from 2019’s hill top finish at Burton Dassett in Warwickshire, with three ascents of the 1.7 kilometre climb that averages 4.9% during the 35.7 kilometre race, which was won last June by Kasia Niewiadoma and also featured in the men’s Tour of Britain.
Both of these stages will be raced on RGT Cycling’s ‘Magic Roads’ software which has allowed event organisers to utilise GPX files to simulate the routes and profiles.
The final stage will take place around 35-laps of the world-famous business district of Canary Wharf, London that is one of RGT Cycling’s ultra-realistic Real Roads. Riders will race on the one kilometre circuit that featured in a number of editions of the Tour Series, ensuring a fast paced finale to the inaugural ŠKODA V-SERIES Women’s Tour.
“The impact the pandemic has had on both the women’s and men’s international race calendar has been huge, so it’s great to help deliver the 2020 ŠKODA V-SERIES Women’s Tour and bring back top tier racing for both the riders and the fans,” explained RGT Cycling CEO and co-founder Alex Serban.
“We’ve done everything in our power over the last few months to keep cyclists active and motivated, and the virtual Women’s Tour will be a welcome return to racing for many – hopefully inspiring more to get back on their bike and ride.”
The full list of teams participating in the ŠKODA V-SERIES Women’s Tour will be announced in the coming days, with all confirmed to participate with three rider line-ups.
In addition to long term Women’s Tour partner ŠKODA, the snackable wholefruit brand California Raisins have also helped make the V-SERIES Women’s Tour possible.
“The whole team here at California Raisins, both in the UK and over in California are delighted to be part of the all-new ŠKODA V-SERIES Women’s Tour event” said Iain Forbes, Marketing Manager for California Raisins in the UK.
“This whole event is a great way to keep competitive racing in the calendar in these challenging times. Cycling has been the mainstay of many daily exercise routines and schedules in recent months so, we’re excited to help women’s cycling grow with this new and exciting global online racing format. We’ll be tuning in and supporting the teams, through to the finish with a supply of all-natural California Raisins, the perfect on the go snack.”
The races will be broadcast live via the Women’s Tour website and YouTube channel (www.youtube.com/thetourcycling) as well as the We Love Cycling YouTube channel (www.youtube.com/WeLoveCycling) with further channels and platforms to be announced.
Following each stage of the ŠKODA V-SERIES Women’s Tour the route will be available for amateur riders to test themselves against the pros for three days and to raise money for Mind and Breast Cancer Now. More details of this will be announced in the build up to the event.
Mind are the charity partner of Volkswagen Group UK (of which ŠKODA is a part), while Breast Cancer Now’s partnership with the Women’s Tour dates back to 2017 and has seen riders race in the past three editions of the Women’s Tour carrying pink ribbons bearing messages from those affected by breast cancer.
Claire Pulford, Assistant Director of Community, Events and Students at Breast Cancer Now, the research and care charity, said:
“We are so excited to once again be part of the Women’s Tour, but this this time on a virtual stage. It is wonderful that the event has been able to continue in such an innovative way and that it will virtually bring together professional cyclists and members of the public to raise money at what is such a difficult time for so many.
“The coronavirus outbreak represents an unprecedented situation for all of us, but we know this is an extremely uncertain time for those affected by breast cancer. We’re determined to make sure anyone affected by the disease gets the support they need, the whole way through this crisis and beyond, but we can’t do it alone.
“We are so grateful for the continued support from all at the Women’s Tour, and from those who will take on the cycling challenges during the ŠKODA V-SERIES to raise vital funds for Breast Cancer Now’s world-class research and life-changing care. We need this support now, more than ever, to ensure that we’re able to continue to provide support for today and hope for the future for everyone affected by breast cancer.”
Vanessa Newton, Mind’s Head of Fundraising Strategic Development, said:
“We’re very grateful to the Women’s Tour for choosing Mind as one of the beneficiary charities of the ŠKODA V-SERIES. We know through our work with British Cycling and across the sector that sport can be a powerful platform for change, not least around mental health.
“We hope that the ŠKODA V-SERIES not only raises awareness about mental health and Mind, but also raises vital funds at a time when people need Mind’s support more than ever. Every penny raised will go towards Mind’s work to ensure that the one in four of us who experiences a mental health problem each year has somewhere to turn to.”
Organisers SweetSpot announced the postponement of the planned 2020 Women’s Tour race in March, with the next edition of the race due to take place from Monday 7 to Saturday 12 June 2021 with final confirmation of the dates and the 2021 UCI Women’s WorldTour calendar due in the coming months.
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NOTES TO EDITORS
About the Women’s Tour
Created by SweetSpot Group in 2014, the Women’s Tour is the UK’s first international stage race for women, bringing the world’s top riders to compete in Great Britain as a part of the UCI Women’s WorldTour.
The race, which has been won by the likes of Marianne Vos (2014), Lizzie Deignan (2016, 2019) and Coryn Rivera (2018), attracts an annual roadside audience of 300,000, as well as over three million fans through linear and online platforms.
Follow the Women’s Tour on Twitter (#WomensTour), Facebook, and Instagram or via the event’s official website at womenstour.co.uk.
For further media information please contact: Peter Hodges (peterh@thetour.co.uk) or 07970 526 519
About RGT Cycling
RGT Cycling is a virtual reality cycling simulator that is available for PC, Mac and Apple TV. It is used in conjunction with iOS and Android Apps and supported training hardware. Users from around the world are able to Go Beyond and connect, ride, race and train together in a virtual reality that recreates the captivating culture of real-world cycling.
For more visit www.rgtcycling.com
About ŠKODA AUTO
ŠKODA AUTO is this year celebrating 125 years since the company was founded during the pioneering era of the automobile in 1895, making it one of the longest-established car manufacturers in the world.
They currently offer its customers nine passenger-car series: the CITIGO, FABIA, RAPID, SCALA, OCTAVIA and SUPERB, as well as the KAMIQ, KAROQ and KODIAQ.
They delivered 1.24 million vehicles to customers around the world in 2019.
ŠKODA AUTO has belonged to Volkswagen Group since 1991. The Volkswagen Group is one of the most successful vehicle manufacturers in the world. In association with the Group, ŠKODA AUTO independently develops and manufactures vehicles, as well as components such as engines and transmissions.
ŠKODA AUTO operates at three locations in the Czech Republic; manufactures in China, Russia, Slovakia and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.
They employ approximately 42,000 people globally and is active in more than 100 markets.
ŠKODA AUTO is pressing ahead with the transformation from a traditional car manufacturer to the ‘Simply Clever company for the best mobility solutions’ as part of the ŠKODA 2025 Strategy.
About Breast Cancer Now
- Breast Cancer Now is the UK’s first comprehensive breast cancer charity, combining world-class research and life-changing care to build a complete view of breast cancer and make faster progress for everyone affected.
- Steered by research and powered by care, Breast Cancer Now’s ambition is that, by 2050, everyone who develops breast cancer will live and be supported to live well.
- Breast Cancer Now funds around a third of all breast cancer research in the UK. By working with almost 340 of the brightest minds in breast cancer research, the charity is helping discover how to prevent more cases, save more lives and enable more women to live well with the disease.
- The charity’s award-winning information and services are there to make sure anyone diagnosed with breast cancer can get the support they need to live well with impacts of the disease. Anyone looking for support or information can call Breast Cancer Now’s free Helpline on 0808 800 6000.
- Breast cancer is the UK’s most common cancer, with around 55,000 women and 370 men being diagnosed each year. An estimated 600,000 people in the UK are alive after a diagnosis of breast cancer, and one in seven women will develop the disease in their lifetime.
- Despite decades of progress in research and care, around 11,500 women and 80 men still die from the disease every year in the UK, with hundreds of thousands more living with the devastating, long-term physical and emotional impacts of the disease.
- Breast Cancer Now, the research and care charity, launched in October 2019, created by the merger of specialist support and information charity Breast Cancer Care and leading research charity Breast Cancer Now.
- For more information on Breast Cancer Now’s work, visit breastcancernow.org or follow us on Twitter or on Facebook.
Peter Hodges
PR & Marketing Director, SweetSpot Group
+44 (0)1932 831 485
+44 (0)7970 526 519