As a direct consequence of governments across all continents banning public gatherings until further notice, thus forcing the cancellation or indefinite postponing of thousands of sporting, cultural or community events worldwide, SPONSORIUM calls upon the sponsorship industry to mobilise.
The current world crisis could be harmful to the sponsorship industry. Why? As companies are forced to cut costs, likely starting with marketing budgets, their Top Management will question, amongst other things, the value of their sponsorship programs. It could affect events or community projects directly – on a global scale.
Join the SPONSORIUM movement. Say something. Be proactive!
SPONSORIUM recommends the following best practices for Rights Holders to keep their
sponsorship deals alive:
- Send a message to your sponsors, offering your help. Find the area, on a case by case, where your event or project can benefit them during the growing state of emergency caused by the COVID-19 pandemic.
- If you can, provide additional data on your event or project, i.e surveys or research.
- Offer a free PR campaign to your sponsors if you can.
- With the Olympics being postponed, there will be new opportunities available. Think of offering additional sponsorship opportunities that would add value and strengthen your sponsorship agreement.
- Share the following link with your preferred sponsors as a gesture of goodwill:
https://www.sponsor.com/opportunity/.
Paul Pednault, Sponsorium CEO, says:
“SPONSORIUM, is in a unique position to offer corporate sponsors globally some added support, which we hope can help ease the strain on their resources in the coming difficult times ahead.”
SPONSORIUM, the world leader in cloud platforms for sponsors to assess, manage and report on their sponsorship activities, is boldly offering its platform services for free during the pandemic. The end game for Boards of Directors with regards to sponsorship spend is the following: “How well do we meet our brand objectives with our sponsorships?”
By highlighting steadfast performance, SPONSORIUM helps its users protect their teams, assets, budgets and jobs.
Info: Paul Pednault, CEO paul@sponsor.com M 1 514 995 4801