SponsorLab today announces the release of its version 2.0 sponsorship management tool with major feature enhancements in response to market demands.
In addition to the core SponsorLab features that enable the setting and weighting of sponsorship objectives and KPIs within a performance scoring framework, SponsorLab 2.0 adds the following new features:
- Tracking – Compare current results to past year or any past performance period with instant variance calculation.
- Performance Projection – Project full-campaign performance based on mid-campaign results.
- Value of Investment (VOI) – Calculate potential and earned ‘value to the sponsor’ for the partnership based on measurable KPI targets and performance.
- Universal Objectives – A simple way to apply key organisational objectives across all sponsorships.
Commenting on the 2.0 release, SponsorLab founder Bruce Cook said, “This is a response to the wish-list that users have been feeding back to us. We covered all of the basics with the initial product launch, but SponsorLab 2.0 goes a step further in providing greater efficiency and analysis.”
On the market feedback Cook added, “We’ve been in the marketplace for a few months now, and the response has been fantastic. Brands, rights-holders and agencies are all telling us that a system or tool like this has been missing from the sponsorship industry for a long time.
“The most common comment we get is that they love how we’ve taken a complex process and made it really simple.”
SponsorLab prides itself on its simplicity and the fact that it truly saves time by keeping the management and analysis of a complex process very clear without requiring extensive training or processing time.
“Any SponsorLab user can be fully trained in under an hour, and then it becomes a real time-saver through strategic clarity amongst all stakeholders,” Cook said.
More than just a scorecard, SponsorLab is designed to effectively drive important conversations critical to the strategic process. To learn more about SponsorLab visit www.sponsorlab.biz
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About SponsorLab
SponsorLab Limited is a limited company based in Scotland and wholly owned by Captain Cook Consulting Ltd, a strategic sponsorship and insight consultancy owned and operated by Bruce Cook.
Initially launched in February 2024 by former RBS and YouGov Sport sponsorship executive Bruce Cook, SponsorLab is a subscription-based SaaS (Software as a Service) product designed to guide sponsorship professionals through the process of establishing, running, and monitoring the performance and value of sponsorship strategies. The online tool prompts users to establish weighted objectives and KPIs aimed at delivering organisational value through the sponsorship.
The tool calculates a performance score for each KPI, objective and sponsorship. KPI values can also be assigned to derive ‘potential’ and ‘earned’ value of the partnership. For brands with multiple sponsorships, the SponsorLab dashboard will calculate an overall portfolio performance score.
In addition to producing a performance scorecard, Sponsor Lab places primary emphasis on the PROCESS of stakeholder engagement from beginning to end.
Website: www.sponsorlab.biz
LinkedIn: https://www.linkedin.com/company/sponsorlabltd
The SponsorLab platform has been developed in partnership with Aberdeen (Scotland) based IT Cloud and Software Provider, Ikiji Ltd. www.ikiji.com
ABOUT BRUCE COOK:
Bruce Cook is Founder and CEO of Sponsor Lab. His 30-year career in the sports industry includes roles with ProServ (professional tennis), the U.S. Olympic Committee, the Scottish Claymores/NFL Europe League, the Scottish Rocks (British Basketball League), the Royal Bank of Scotland (Head of Group Sponsorship), and YouGov Sport (sports research agency).
During this time, Cook has also served in volunteer roles as a trustee on the board of Scottish Sports Futures and Commercial Director on the board of Commonwealth Games Scotland
LinkedIn: https://www.linkedin.com/in/bruce-cook-02892410/
CONTACT:
Bruce Cook, Founder & CEO
M: +44 (0)7780 456 783
