Sports travel provider Sportsbreaks.com will act as the Official Hospitality Partner for Britain’s leading professional cycling events, the Tour of Britain, the Women’s Tour, and the Tour Series.
The five-year partnership with event organisers SweetSpot sees Sportsbreaks.com awarded exclusive rights to sell distinctive hospitality packages for all three of this year’s events, and beyond.
Rob Slawson, Director of Sports Travel at Clarity Travel & Sportsbreaks.com, commented: “We are delighted to be partnering with the Tour of Britain, the Women’s Tour, and the Tour Series, and cannot wait to welcome sports fans back and join them in witnessing the must-see cycling action.
“We know how much sports fans have been missing live sport, and even more so, the opportunity to experience unforgettable sporting experiences themselves since the onset of the lockdown. Therefore, we are hoping to create and deliver experiences that the fans won’t forget.”
Fans can pre-register to be the first to hear more from Sportsbreaks.com via their website: www.sportsbreaks.com/cycling
This year’s Tour of Britain will take place between 5 – 12 September, starting in Penzance and finishing in Aberdeen with visits to Exeter, Warrington and Edinburgh along the route. The Women’s Tour will take place three weeks later between 4 – 9 October with a route between Oxfordshire and Suffolk that includes an individual time trial (in Atherstone, Warwickshire) for the first time. Further details of the Tour Series events in August will be announced in due course.
The new partnership with Sportsbreaks.com was brokered by specialist sports rights and marketing agency Sport Collective GV6, who have been working with SweetSpot to identify new commercial partners for Britain’s leading cycling events.
Betty Moseley, Strategic Partnerships Manager at SweetSpot, said: “We are excited to partner with Sportsbreaks.com as their expertise in the hospitality sector is unrivalled. We want to make access to our hospitality packages as simple as possible and using the Sportsbreaks.com platform allows us to do just that. Together with Sportsbreaks.com we will continue to put fans at the heart of the action at every race start and finish.”
In the coming weeks SweetSpot will announce more details of additional VIP experiences at the Tour of Britain and Women’s Tour, aimed at giving guests an insight into the Tours and once-in-a-lifetime experiences as a part of the development of bespoke travel and hospitality packages for the cycling market.
With cycling enjoying a boom in the UK, and hundreds of thousands of new and returning cyclists taking to two wheels, there are a range of sponsorship opportunities available with the Tour of Britain and Women’s Tour – from title and jersey sponsorships on a national level to regional level positions in support of individual stages. For more information email commercial@thetour.co.uk.
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The Tour of Britain 2021 route:
- Stage One | Sunday 5 September | Penzance to Bodmin
- Stage Two | Monday 6 September | Sherford to Exeter
- Stage Three | Tuesday 7 September | Wales*
- Stage Four | Wednesday 8 September | Wales*
- Stage Five | Thursday 9 September | Cheshire* to Warrington
- Stage Six | Friday 10 September | Cumbria* to Gateshead
- Stage Seven | Saturday 11 September | Hawick to Edinburgh
- Stage Eight | Sunday 12 September | Stonehaven to Aberdeen
The Women’s Tour 2021 route:
- Stage One | Monday 4 October | Bicester to Banbury
- Stage Two | Tuesday 5 October | Walsall to Walsall
- Stage Three | Wednesday 6 October | Atherstone individual time trial
- Stage Four | Thursday 7 October | Tbc*
- Stage Five | Friday 8 October | Colchester to Clacton
- Stage Six | Saturday 9 October | Haverhill to Felixstowe
(*venue to be announced)
About Sportsbreaks.com
Sportsbreaks.com offer personalised ticket, travel and hotel packages centred around the biggest, most talked about sporting events in the world. From incredible Premier League seats to being circuit-side at the Formula 1 Monaco Grand Prix, so close to the action you can smell the rubber on the tarmac.
The SportsBreaks.com team have over 80 years combined experience in Sports Travel and are huge sports fans themselves, so you can be confident that your trip is in the best hands.
SportsBreaks.com, for fans, by fans!
For all media enquires please contact the Sportsbreaks.com press team on sportsbreaks@hatchpr.co.uk or 0113 361 3600.
About the Tour of Britain
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.
Follow the Tour of Britain on Twitter, Facebook and Instagram or via the event’s official website at tourofbritain.co.uk
About the Women’s Tour
Created by SweetSpot Group in 2014, the Women’s Tour is the UK’s first international stage race for women, bringing the world’s top riders to compete in Great Britain as a part of the UCI Women’s WorldTour.
The race, which has been won by the likes of Marianne Vos (2014), Lizzie Deignan (2016, 2019) and Coryn Rivera (2018), attracts an annual roadside audience of 300,000, as well as over three million fans through linear and online platforms.
Follow the Women’s Tour on Twitter (#WomensTour), Facebook, and Instagram or via the event’s official website at womenstour.co.uk.
For further media information, please contact:
- Peter Hodges / peterH@thetour.co.uk / 07970 526 519
- Nick Bull / nickB@thetour.co.uk / 07977 151 184
For further information about hospitality at SweetSpot’s events, please contact: Seb Roberts / sebR@thetour.co.uk / 01932 831 485