Tour of Britain hospitality partners Sportsbreaks.com will bring fans at this September’s race closer to the action, as spectators will have the chance to vote for the winner of the Sportsbreaks.com combativity award on every stage.
Presented each day to the rider who most illuminates the racing, the award celebrates the unsung heroes of the Tour. This new-for-2023 twist puts the decision in the hands of the race’s knowledgeable fanbase.
The race’s jury will put forward four names who have distinguished themselves after each of the eight stages that make up this year’s race (Sunday 3 – 10 September). From there it will be down to fans to decide the winner via a poll on tourofbritain.co.uk. Those taking part in the poll will also go into a draw to win a prize from Sportsbreaks.com
The winner of the Sportsbreaks.com combativity award will be presented at the following morning’s start with their unique yellow Sportsbreaks.com branded race numbers during the sign-on presentation podium.
In addition to the eight daily awards, Sportsbreaks.com will also present an overall award to the rider judged to have been the most combative across the whole Tour.
Amanda Brandariz, head of Sportsbreaks.com, commented: “We’re excited to sponsor the combativity award which will recognise the most resilient, hard-working riders in the Tour of Britain.
“Throughout the Tour, fans watching in the Sportsbreaks.com Terrace will not only have the opportunity to vote for the combativity award winner but our lucky guests will also have the chance to present the award itself.”
Fans can also enhance their experience at stage starts and finishes by joining us in the Sportsbreaks.com Terrace. For more details of packages please click here.
The Tour of Britain 2023 will begin in Greater Manchester on Sunday 3 September and culminate eight stages later in South Wales (Sunday 10 September). Along the way the riders will race through Wrexham, East Riding of Yorkshire, Nottinghamshire, Suffolk, Essex, and Gloucestershire, creating an unforgettable sporting spectacle that is free for all to watch.
Sixteen of the world’s leading teams will fight for glory in the race, led by Tour de France champions Jumbo – Visma, home favourites INEOS Grenadiers and BORA – hansgrohe.
ITV4 will continue to broadcast live flag-to-flag coverage of every stage, as well as a daily highlights show, allowing fans in the UK to watch the action unfold wherever they are. International coverage will be available in over 150 countries courtesy of Eurosport and GCN+.
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.
For further media information, please contact:
Peter Hodges / peterH@thetour.co.uk / +44 (0) 7970 526 519
Nick Bull / nickB@thetour.co.uk / +44 (0) 7977 151 184