Like all industries, sponsorship has a responsibility to minimise environmental impact and advocate responsible sustainable practices.
In January 2024, sustainability was identified in an annual survey of the sponsorship community as the No.1 trend – for the fourth time in five years. This follows ESA creating a Sustainability Working Group in early 2023, drawing on the diverse expertise of 31 ESA members across the industry’s sponsors, rights holders and agencies.
On this page you can find a range of best-practice guidance, case studies, links and thought-provoking articles – all with one unifying intention: to make sponsorship as sustainable as possible.
Objectives
The aim of this page is to support and guide all professionals working in sponsorship and foster a collective effort to making sponsorship sustainable.
The information provided is intended to guide you on your next steps, whether you are starting on the journey or if you have made some progress and want to know what to do next.
Please note that this is not an exhaustive list, but an ever-evolving resource, with constant input from the ESA Sustainability Working Group as well as companies such as Global Sustainable Sport and NetZeroNow.
Expertise
BLOGS
RESEARCH
EVENT VIDEOS
COMMUNITY CASE STUDIES
Deloitte: Towards net zero, together
Edinburgh International Festival: Sustainability
England Athletics launches new sustainability strategy
International Floorball Federation: Green Goal
Just Eat & UEFA introduce ‘game changing’ biodegradable packaging to Women’s EURO Final
Sustainability at McLaren Racing
PwC Ireland: Environmental, Social and Governance
PwC Ireland: Our net zero commitment
Scottish Event Campus: Welcome to SEC Net Zero 2030
Scottish Event Campus: Sustainability at the OVO Hydro
SweetSpot: Tour of Britain | Sustainability
SweetSpot: Tour of Britain commits to UCI Climate Action Charter
Orchard Connects: Size of Wales
EXTERNAL CASE STUDIES
Games Project publishes report on decarbonisation in athletics, biathlon and floorball
Aftermath of the WFC 2022 Green Goal Initiative
Notpla: UK plastic-alternative developer among £1m Earthshot Prize winners
Council for Responsible Sport: Introducing ReScore
EXTERNAL EXPERTISE
Newsletters
Podcast
LinkedIn voices
