Synergy, the award-winning international sports and entertainment marketing agency, has today announced that Kate McGregor will head up the Communications division as Associate Director of Communications.
McGregor will be responsible for the communications output across the agency’s list of enviable clients and lead Synergy’s established yet fast-growing communications division.
McGregor steps into the role following five years at the agency, where she has led a number of integrated client accounts across the business. As well as having recently been involved in winning the Under Armour account, McGregor has been responsible for managing Mitsubishi Motors’ sponsorship of England Rugby and Aberdeen Standard Investment’s partnership with both the Ryder Cup and British & Irish Lions.
Kate McGregor said:
“Having been at the business for five years now I have seen us evolve as a sports and entertainment agency and communications division. I have always been proud of our creativity and ability to adapt to a constantly changing media landscape. We have established a great team of experts in both sports & consumer PR as well as digital and social specialists, I’m thrilled to be leading them going forwards.”
Lisa Parfitt, Managing Director of Synergy
“There is nothing better than promoting within the agency and there is no doubt that Kate is the right person to lead Synergy Communications. Kate lives and breathes the Synergy values, she has a proven record of making our agency better and demands great respect from her colleagues and clients. Our communications team has had a great year and Kate was fundamental in winning the Under Armour retained PR account earlier this year.”
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For more information contact:
Jack Ibbetson
Synergy
+44(0)20 3128 8865
About Synergy
Synergy is dedicated to creating the world’s most innovative and effective sports and entertainment marketing for brands. It works worldwide from London and New York for clients including Accenture, Beko, BMW, MasterCard, SSE and Aberdeen Standard Investments. Synergy is part of Engine (www.enginegroup.com) the global marketing services network comprising best-in-class communications specialists.