Jos Buttler, Jonny Bairstow & Stuart Broad take part in ultra-high res photo-shoot of their eyes during Specsavers’ sponsorship launch
Jonny Bairstow, Stuart Broad and Jos Butler hold up ultra high resolution photographs of their eyes during the Specsavers Test Series launch event at the Kia Oval, London on 26 July 2018. Photo credit: John Walton/PA Wire
Batting for England requires incredible hand-to-eye co-ordination – and Specsavers have revealed a detailed never-before-seen look into the eyes of England’s Test stars ahead of the upcoming Specsavers Test Series against India.
Specsavers launched its role as Official Test Partner, which begins with the opening Test against India at Edgbaston on August 1 and runs through to the end of 2019, at The Kia Oval.
They invited England centurions Jos Buttler, Jonny Bairstow and Stuart Broad to have their eyes photographed at close range to reveal a unique insight into the intricacy of the human eye. Specsavers, as the ‘Test Experts’, is using the most fascinating format of cricket to promote pioneering eye care.
After seeing the stunning results of the photoshoot Bairstow spoke about the importance of maintaining eye health and the impact on his career of his ability to see the ball well.
He said: ‘Hand-to-eye co-ordination is one of the most important aspects of cricket and I’m lucky having good eyesight allows me to work hard on this aspect of my game while I’m either batting or keeping.
‘It is fantastic that Specsavers have joined as title sponsor for the upcoming Test series with India. They have been a great partner for English cricket and I hope the partnership encourages fans to maintain their own health with eye tests.’
Specsavers is proud to be teaming up with England ahead of two exciting summers of Test cricket starting with a visit from the world No.1 India and followed in 2019 with a first-ever Test against Ireland followed by the anticipated Specsavers Ashes Series.
Having been involved in English cricket since 2014, including as title sponsor of the County Championship since 2016, Specsavers will bring fans, players and the cricket community together with a series of different initiatives.
In each Test ground during the Specsavers Test Series against India fans will be offered the chance to test their fielding skills for the chance to win Test tickets in the Specsavers Fielding Test. While the Specsavers #Shouldve Test Series new mini video series will show off the weird, wacky and wonderful moments that have taken place during England Test matches.
England start the five match Specsavers Test Series against India at Edgbaston on August 1 in what will be the England men’s 1000th Test. This is followed by the Second Specsavers Test at Lord’s on August 9, the Third Specsavers Test at Trent Bridge on August 18, the Fourth Specsavers Test at The Ageas Bowl on August 30 and the Fifth Specsavers Test at The Kia Oval on September 7.
–ENDS–
Jonny Bairstow, Stuart Broad and Jos Butler during the Specsavers Test Series launch event at the Kia Oval, London. Photo credit: John Walton/PA Wire
About the Partnership
- Specsavers became the Official Test Partner of the England Cricket Team commencing for the England v India Specsavers Test Series in August and September 2018 and includes the Specsavers Ashes Series in 2019.
- Specsavers campaign ‘The Test Experts’ will offer cricket fans unique opportunities and experiences to get involved in the game including:
- The Specsavers #Shouldve Test Series; the new mini video series will offer fans the chance to vote for their favourite moment and win the opportunity to win the Ultimate Specsavers Test Experience – the winner will receive two tickets for the 5th Specsavers Test at the Kia Oval, London on Saturday 8th September
- The Specsavers Fielding Test; a unique fielding challenge offering Test Series spectators the chance to go head-to-head with some of the England Team and test their skills for their chance to win Test Match tickets.
- The new partnership reinforces Specsavers’ relationship as a long-term supporter of cricket after becoming the current title partner of the Specsavers County Championship in 2016 and Partner of the ECB Association of Cricket Officials (ACO) in 2014.
About Specsavers
- Specsavers is a partnership of almost 2,000 locally-run businesses throughout the world – all committed to delivering high quality, affordable optical and hearing care in the communities they serve.
- Each store is part-owned and managed by its own joint venture partners who are supported by key specialists in support offices
- More than 31 million customers used Specsavers in 2017 and the partnership had a turnover of more than £2.6bn.
- More than one in three people who wear glasses in the UK buy them from Specsavers.
- Specsavers is a champion of the National Health Service – of its 19.2m customers in the UK, 60% are from the NHS and the company is the largest provider of free NHS digital hearing aids
- Specsavers supports several UK charities and is in partnership with RNIB for a public awareness campaign to transform the nation’s eye health.
For more information contact ESA member:
Samuel Wakefield
Senior Account Manager, CSM Sport & Entertainment
samuel.wakefield@csm.com | tel: +44 20 7096 5841 | www.csm.com
