Having worked closely with TfL for some time, Reg&Co were delighted when they were announced as joint winners of the Rights Holder of the Year award, by the European Sponsorship Association during their annual awards ceremony at the end of February.
Driving commercial value while delivering memorable and hugely successful campaigns, TfL has worked with Sony, The Brits, The Times, Lucozade and Adidas to name just a few.
Campaigns such as the launch of Sky Atlantic’s Series 8 of Game of Thrones (resulting in 30 million social media interactions in one day, which also trended globally), to their current partnership with Dettol to help inspire confidence while travelling during the pandemic, demonstrate not just the versatility of the brand but its ability to adapt in difficult circumstances.
Announcing the win, the European Sponsorship Association said “Transport for London has come on in leaps and bounds in creatively accommodating a huge range of partners. This impressive success story, built on innovation, redefining and reshaping commercial strategy based on changing business objectives is an equally worthy winner – congratulations TfL”.
Harriet McDonald, Head of Commercial Sponsorships at TfL, said, “We are delighted to have received the Rights Holder of the Year award from the European Sponsorship Association. This is a significant milestone for TfL in its commercial evolution, marking just how far it has come. Five years ago, we did not have a commercial programme at all, to go from that to industry recognition like this is quite something! This is the culmination of a lot of hard work, imagination and creativity from a dedicated team that has helped to cement TfL’s place in this sphere, and we couldn’t be more thrilled. The input and support of Reg&Co has been invaluable.”
–ENDS–
About the ESA Awards
The European Sponsorship Association (ESA) is a not-for-profit membership association whose mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.
The ESA Awards is a showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe.
About Reg&Co
Reg& Co is a sponsorship and Fundraising Consultancy using brand partnerships to drive commercial value for organisations.
For more information, please contact:
Karen Morris
Reg & Co
E: karen@regandco.com
T: +447771 900465