The DP World Tour has agreed a new partnership with SBK, the sportsbook app developed by Smarkets, who have become the Tour’s Official Betting Operator in the UK and Ireland in a two-year agreement.
SBK is a dedicated sports betting platform, with no casino, roulette or bingo. Customers can take advantage of some of the best prices on the market because SBK’s odds are powered by Smarkets Prediction Markets. Their unique price comparison feature shows customers when they have the best odds versus other major operators, and when they don’t, in a bid to drive more transparency in sports betting.
As part of the agreement, SBK will become the Presenting Partner of the ‘odds page’ for each tournament on the DP World Tour website, with further integration in the DP World Tour fantasy game. SBK will also become an Official Partner to three tournaments on the DP World Tour schedule in 2026 – the Genesis Scottish Open, the Husqvarna British Masters presented by Sir Nick Faldo, and the Amgen Irish Open.
Speaking about the partnership Adam Baylis, Marketing Director of SBK, said: “We’re proud to have SBK partner with the DP World Tour as its Official Betting Operator. Golf is built on precision, insight and performance – values that sit at the heart of SBK. The DP World Tour represents the very best of competitive golf, and we’re passionate about giving fans smarter, more dynamic ways to engage with every shot and every moment.”
Max Hamilton, Executive Commercial Director of the DP World Tour, added: “We’re delighted to welcome SBK to our partnership community. Their reputation as a responsible betting brand with a passion for sport makes them an ideal betting partner. Together, we will provide fans in the UK and Ireland with additional ways to engage with the sport they love as golf’s global Tour travels around the world each season.”
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About SBK
SBK is an innovative sportsbook platform offering industry-leading odds and a unique betting experience. Built on a mission to bring fairness, transparency, and better value to sports bettors, SBK combines cutting-edge technology powered by Smarkets with user-first design. SBK is licensed and regulated by the Gambling Commission in the United Kingdom.
About the DP World Tour
The DP World Tour is the main men’s professional golf tour of the European Tour group.
As golf’s global tour, we showcase global talent in global destinations and use our platform to build, entertain and connect our global community.
GLOBAL TALENT: We provide pathways and a platform for the leading international talent, bringing together golfing icons, national heroes and emerging stars from around the world.
GLOBAL DESTINATIONS: We stage tournaments in iconic cities and locations around the world and each week we celebrate and showcase the rich diversity of the courses, cities and cultures we visit.
GLOBAL COMMUNITY: We build, entertain and connect communities through our commitment to innovation, creative content and having a positive social and environmental impact.
Our 2026 Global Schedule features 42 tournaments in 25 different countries and comprises three distinct phases: five ‘Global Swings’, the ‘Back 9’ and the ‘DP World Tour Play-Offs’. It features five Rolex Series events – the premium category of events on the DP World Tour – and four Major Championships, all of which count towards the Race to Dubai Rankings Delivered by DP World, the Tour’s season-long competition which concludes at the DP World Tour Championship in Dubai.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour’s 50th season following its formation in 1972.
We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, Aldar, AWS, BMW, Buffalo Trace Distillery, Emirates, Fortinet, Husqvarna, Michelob ULTRA, Nexo and Vestas as Official Partners.
About the European Tour group
The European Tour group administers the DP World Tour, the HotelPlanner Tour, the Legends Tour and the G4D Tour and, as the Managing Partner of Ryder Cup Europe LLP, stages golf’s greatest team contest, the Ryder Cup, in partnership with the PGA of America.
The European Tour group has Strategic Partnerships with the PGA TOUR, the Sunshine Tour and Challenger PGA Tour of Australasia, the China Golf Association (CGA), Japan Golf Tour Organization (JGTO), the Korea Professional Golfers’ Association (KPGA), and the TATA Steel Professional Golf Tour of India. These partnerships provide global pathways for players from across the world to compete internationally on the DP World Tour, the main men’s professional golf Tour of the European Tour group which was established in 1972, as well as the HotelPlanner Tour.
