Celebrate London’s unsung heroes
London Sport – a charity helping people lead longer, healthier and happier lives through being active – is inviting partners to join us as sponsors of the London Sport Awards 2026.
The Awards shine a spotlight on the people transforming lives and communities through the power of sport and physical activity.
Held at the iconic Guildhall, in partnership with the City of London Corporation, this flagship event brings together leaders, influencers and local heroes from across London’s grassroots sport and physical activity sector.
As a sponsor, your organisation will:
- Showcase your CSR commitment – demonstrating your dedication to social impact and community wellbeing.
- Champion community health and inclusion – supporting a cause that’s tackling inequalities and improving physical and mental health.
- Align your brand with stories of real change, celebrating coaches, volunteers and community leaders making a difference every day.
- Connect and network with influential figures across London’s sport, health and community landscape.
Sponsorship opportunities
We offer a range of sponsorship packages – from Headline Sponsor to Category Sponsor – across 10 inspiring award categories, including the Health and Wellbeing Award, Community Impact Award and Active Design Award.
Our ambassador and host Montell Douglas (multi-sport Olympian, Commonwealth gold medallist and ‘Fire’ on BBC’s Gladiators) shares our passion for celebrating the people transforming lives through physical activity.
Watch Montell’s message below:
Why your support matters
Inactivity is one of London’s biggest public health challenges – contributing to 1 in 6 premature deaths. At London Sport, we’re determined to change that.
London Sport is the only organisation solely dedicated to removing barriers to physical activity in the city’s most underserved communities.
Through strategic leadership, collaboration, and campaigns like “More Ball Games” in partnership with Saatchi & Saatchi, we’re empowering communities and creating fairer access to movement and play across the capital.
Behind every campaign are the local heroes we honour at the London Sport Awards. By sponsoring the event, you’re not just celebrating their impact – you’re fuelling it.
Find out more
To explore sponsorship opportunities, contact Jennie Rivett.
