THG Ingenuity, THG’s complete commerce offering, is powering the launch of the Williams Racing 2024 merchandise collection through its global fulfilment solution.
The multi-year fulfilment agreement is part of a wider partnership between THG and Williams Racing, which saw THG become an official partner across Nutrition, Technology & Ecommerce and Sustainability.
THG Ingenuity offers fulfilment and courier management services to retailers and brand owners looking to accelerate their digital growth ambitions, cost effectively. Through integrating its data-driven approach, proprietary software and technology with best-in-class automated facilities, THG Ingenuity demonstrably improves customer loyalty and satisfaction. Its global fulfilment network capacity is designed to meet peak demand, whilst maintaining operational efficiencies and providing a seamless delivery experience for customers from first click to final mile.
By offering sustainable and next day delivery options at checkout with a 00:30am cut-off, Williams Racing can elevate their proposition and engage with fans throughout their journey.
Tom Killeen, Chief Operating Officer at THG Ingenuity, commented: “By bringing our relentless focus and shared value of operational excellence to Formula 1, we are powering a new customer experience for Williams Racing’s passionate fans all over the world. Our combined ethos of using a data-driven approach to enhance performance will improve speed to market and overall efficiency, and importantly build customer trust.”
Paul Asencio, Chief Revenue Officer at Williams Racing, commented: “The 2024 F1 season is under way and our partnership with THG Ingenuity means fans in more places can get their hands on the kit worn by our drivers and team faster than ever before and with sustainability built into our approach.”
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ABOUT THG
THG PLC is a vertically integrated, digital first consumer brands group that operates three distinct businesses in Beauty, Nutrition and Ingenuity, each scaled from the UK to hold global leading positions in their respective sectors.
THG Ingenuity: A complete commerce solution tailored for enterprise brand owners, designed to accelerate growth across its three pillars of technology, digital and operations. With its expertise in building direct to consumer brands, Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.
ABOUT WILLIAMS RACING
For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.
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