Wasserman Benelux, the fast-growing agency specialising in sports and entertainment, strengthens its team with the arrival of Gaëtan De Meulenaere as Account Manager and Business Development Manager.
Within the Wass team, Gaëtan will take on the responsibility, with other colleagues, for business development in collaboration at the agency that connects supporters with brands and properties. He will also bring his strategic and digital expertise to 360° campaigns, covering sports, entertainment, music, culture, and lifestyle.
This new addition allows Wasserman to expand its range of services, transitioning from strategy to creativity, including execution, amplification, as well as performance measurement and insights for existing clients.
Gaëtan has already gained significant experience in his career, working for renowned clients such as Proximus, Cofidis, Ferrero Benelux, BNP Paribas Fortis, and the Wallonia/Brussels Federation. He has notably been involved in ambitious projects such as the development of the Enjoy! Experience loyalty platform for Proximus, Let it all Art for BNP Paribas Fortis, and the “When they play, you play” campaign for Ladbrokes.
With his solid background acquired during his career at agencies like Hilarious Agency, Publicis Groupe and Pause Communication, Gaëtan De Meulenaere will be a valuable asset to the Wasserman team in Mechelen and Amsterdam.
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