Two Circles has launched its first project that combines the newly acquired KORE Intelligence platform and Staylive streaming platform to deliver an enhanced RedTV product for 2025 Scottish Cup Winners Aberdeen FC.
The new streaming platform, which launched on June 16, offers a comprehensive, elevated live and on-demand viewing experience for fans across the men’s, women’s, and other club formats. This exciting new chapter comes with a vast array of upgrades designed to strengthen fan engagement and offer a streamlined, interactive experience.
The new RedTV also offers an improved search function and better discoverability across a full club archive dating back to the 1950s. Fans will have easier access to a wealth of historical content, allowing them to relive some of the most iconic moments in the club’s rich history.
Two Circles’ combined technology services, KORE Intelligence Platform and Staylive, power the unified digital experience for Aberdeen FC’s fans. This creates a single-sign-on across multiple digital platforms – known as Dons Account. This allows fans to link their existing accounts, earn priority points, and access exclusive AberDNA Membership benefits including KORE’s Club Cash Loyalty scheme branded Dons Cash, creating a more personalised and rewarding experience for club supporters.
David Bowman, Head of IT and Digital, Aberdeen FC said, “The integration of Two Circles’ cutting-edge technology solutions has transformed the way we engage with our fans. By unifying our digital experiences and providing easy access to exclusive content, we can offer our supporters an even more immersive and rewarding connection with the club.
“The enhanced capabilities of RedTV are a game-changer and a key part of our ongoing commitment to deliver a top-tier digital experience for our fans.”
Gareth Balch, Co-founder and CEO, Two Circles said, “It is brilliant to see the impact that our technology platforms can have on delivering exceptional experiences for fans, allowing them even greater access to content and live action for the team they love, whilst also making the experience seamless across all touchpoints.
“The KORE Intelligence Platform and Staylive Streaming Platform have enhanced our offering for rights holders looking to elevate their fan experience and have better alignment across all digital channels.”
Two Circles’ enhanced technology offering underpins its existing marketing services, enabling even greater understanding and evaluation of audience behaviours through the data captured across multiple fan touchpoints.
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About Two Circles
Two Circles grows audiences and revenues for the world’s leading sports and entertainment organizations by knowing fans best. From 13 international offices, Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behaviour and desire than any other organization.
The business uses this data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing. Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.
Victoria Tomlinson
Marketing & Communications Director
Victoria.tomlinson@twocircles.com
Eliza MacQuillan
PR & Communications Executive
