Two Circles, the data-driven sports marketing agency which is part of ESP Properties, has announced an extended partnership with TennisTV, the direct-to-consumer streaming media service managed by ATP Media, the broadcast arm of the ATP World Tour.
The extension of their relationship with the sports marketing agency, which began in January 2015, has enabled ATP Media to conduct a rigorous analysis and understanding of what influences tennis fans’ behaviour across the world. This has helped drive increases in customer growth and improve retention in 2015 as well as assisting with the development planning process ahead of a product revamp at the end of 2016.
In 2016 TennisTV will stream over 100 ATP World Tour and WTA tournaments featuring over 2,700 live tennis matches including up to 360 matches from eight courts at both the 2016 BNP Paribas Open and 2016 Miami Open tournaments in March.
Stuart Taylor, Digital Director at ATP Media said, “ATP Media sets the benchmark for global tennis production and, in turn, live streaming. Working with Two Circles has allowed us to increase our understanding of tennis fans and their TennisTV subscription behaviour. ATP Media prides itself on being industry-leading and our extended partnership will enable us to drive continued growth and will hopefully be able to provide TennisTV customers with everything they want, when they want it very soon in the future.”
Ben Woods, Lead Consultant at Two Circles, added: “We are extremely proud of our relationship with ATP Media and are very pleased with the results to date. All credit to the ATP Media team and their relentless vision to innovate and evolve the product, we’re really excited to be part of the journey. Driving commercial returns from innovation in broadcast is an increasingly important part of the work we’re doing for our clients.”
Two Circles, BT Sport Industry Awards Agency of the Year in 2014 and winners, in partnership with the England and Wales Cricket Board, at the 2015 Brand Republic Digital Awards, has been supporting its clients build stronger relationships with their customers and drive commercial growth since 2011. The business, headquartered in London and part of ESP Properties, a WPP company, will work with ATP Media to drive growth across all territories and platforms.
–ENDS–
For further information, contact:
Maggi Broadbent, Two Circles, on +44 207 1584221
About Two Circles
Two Circles is a global data driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. Working with some of the biggest rights holders in sport across the UK, mainland Europe and North America, the business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In May 2015, Two Circles became part of ESP Properties, a WPP company. ESP Properties is a new type of agency, dedicated to helping rights holders from the worlds of sports and entertainment take advantage of digital and data driven changes in the media landscape.
The agency’s clients include the England and Wales Cricket Board, Lord’s, Bath Rugby, Harlequin FC, Valencia CF, Liverpool FC, Ascot Racecourse, the Federation Equestre Internationale and the Lawn Tennis Association.
About ATP Media
ATP Media is the broadcast arm of ATP World Tour. It manages the production, distribution and commercial exploitation of the broadcast rights of ATP World Tour Masters 1000 events and the Barclays ATP World Tour Finals plus the 13 ATP World Tour 500 events. Global distribution of ATP Media’s programming spans 6 continents and over 200 territories generating 125,000 hours of global broadcast coverage to a cumulative global audience of over 828 million annually. ATP Media also distributes ATP World Tour Uncovered, the magazine show of the ATP World Tour, with a worldwide reach of 172 territories and 30 broadcasters. For more information, please visit www.ATPMedia.tv
