Data-driven sports marketing agency Two Circles today officially opened its second office in North America, adding to its East Coast (New York) operation with a new permanent presence in Los Angeles.
Two Circles is WPP’s sports rights-holder-facing agency globally, and sits within WPP subsidiary GroupM, the world’s largest media investment group. The agency helps the biggest rights-holders in sport use data to improve customer experience, increase revenue and enhance their partner proposition across ticketing, hospitality, sponsorship, media and participation.
Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley. The agency’s portfolio of clients in the region includes the NFL, MLS, National Lacrosse League and New York Islanders, with several new client announcements to be made in the first quarter of 2019.
Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the impact we can have helping North American sports rights-holders solve business challenges in areas ranging from digital sponsorship to growing OTT subscriptions and maximising ticket revenue. This on-the-ground presence in LA will help capitalise on that.”
Sam Yardley added: “As the media and technology landscape continues to change at pace, North American leagues and franchises have a huge opportunity to drive business growth in every area. We believe we have the track record and expertise to do that with more rights-holders, both on the West Coast and across the region.”
Two Circles is a two-time BT Sports Industry Agency of the Year and has four offices globally. The agency’s global relationships span the Premier League, Wimbledon, The Open, International Cricket Council and UEFA.
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For further information:
Matt Cutler
Head of Communications, Two Circles
matt.cutler@twocircles.com
07957184415
About Two Circles
Two Circles is a sports marketing agency that uses data to help sports organisations grow relationships with their audiences and partners to drive commercial growth. Working with the biggest rights-holders in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance their partner proposition. Two Circles is part of WPP, the world’s largest advertising group, and has twice been named Agency of the Year at the BT Sport Industry Awards.
