Umbro UK has appointed ESA member CSM Sport and Entertainment to help deliver its new long-term partnerships with England Rugby and Bristol Bears.
Umbro UK has recently announced a return to rugby by becoming the Official Technical Kit Partner to England Rugby and Premiership Rugby side Bristol Bears, and has chosen CSM to support on delivering its strategic communications and marketing.
Umbro has nearly a hundred years’ experience in the development of performance products for elite teams and has a deep heritage in Rugby Union. It has partnered with each of the home nations in the past and was the official kit supplier for the victorious 1971 British & Irish Lions Tour in New Zealand.
Much like Umbro, CSM also has a proud heritage in rugby working with several key brands and rights holders within the sport including, Land Rover, HSBC, Quilter, Dove Men+Care, World Rugby and the British & Irish Lions. CSM also represents some of the highest profile names in Rugby Union such as current Internationals Elliot Daly, Kyle Sinckler, George North, Rugby World Cup Winning Springboks captain Siya Kolisi as well as England Head Coach Eddie Jones.
Commenting on the appointment of CSM Sport and Entertainment, Scott Watson, Rugby Partnerships Manager, Umbro UK, said:
“CSM has built a strong reputation for itself within the sport and entertainment industry. Their experience in rugby is an obvious asset for Umbro, as we make an exciting move back into the sport. Their capabilities across the business, from Communications, Rights Management, through to Strategy and Insight, will be vital for Umbro to realise the potential of its new partnerships with England Rugby and Bristol Bears.”
Joe Laing, Business Director at CSM Sport and Entertainment added:
“Umbro is a brand with a proud and hugely respected history. Its experience in developing performance products and working with some of the biggest teams in global sport will be great to have back in rugby.”
“For CSM to be recognised for our expertise and tasked with managing Umbro’s rugby partnerships is something everyone within the business is excited about.”
–ENDS–
Notes to Editors:
For more information:
Joe Laing, Business Director at CSM Sport and Entertainment
Joe.laing@csm.com / +44 (0) 7769 695905
CSM Sport & Entertainment:
CSM, part of the Chime Challenger Network, is a global integrated marketing and brand experience agency working across sport, entertainment, media and social impact. Driven by a team of 1000+ people in 25+ locations, our purpose is to pursue extraordinary. Connecting with people through their passion points, we build brands, work with rights holders and create live experiences.
www.csm.com // Twitter // Facebook // Linkedin // Instagram
About Umbro
Umbro was founded in 1924 in Manchester, England, by a young tailor named Harold Humphreys who believed that style was a performance advantage – if you looked smart, you played smart – a principle which remains today. Since then, the ‘Double Diamond’ has been worn on and off the field by some of the world’s athletes – from gold medallists to World Cup winners. Quality, fit and purpose have always been at the heart of Umbro’s design philosophy, from the first lightweight and breathable football shirts to crafted leather football boots built for ultimate comfort. Today, Umbro combines its rich heritage with modern sports culture to craft apparel, footwear and equipment which blends performance with style for players, teams and fans who are as passionate about the games as we are. We are Umbro. We are 96 years young.
