Partnership reinforces Under Armour’s commitment to making athletes better
Under Armour today announced a partnership with leading functional fitness competition Turf Games. The deal will see Turf Games Summer Festival rebranded as the Under Armour Turf Games 2019, with the fitness brand also serving as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier to all event staff.
The first Turf Games event took place in September 2017 with just 30 male participants taking part, but has grown to include four UK events annually featuring hundreds of athletes – with a 50/50 male female split – as well as two international competitions in the USA and Australia. Over 900 contestants will compete at the Under Armour Turf Games 2019 with more than 3000 spectators in attendance. Designed to mirror the camaraderie of team sport but in a fitness environment, each workout is structured to ensure team work is rewarded above all else.
As part of the launch UA have tasked two London fitness trainers to find the best local talent to join them at the Under Armour Turf Games 2019 on 14th and 15th June, at Rosslyn Park RFC. Successful trialists will represent one of two Under Armour teams being entered, captained by Nik Naidoo & Lyanne “Tig” Hodson. Chosen competitors will be given elite-level training by the captains and will also be kitted out in the latest innovative UA gear to help them prepare, recover and ultimately perform to the best of their ability at the Under Armour Turf Games 2019. This will include the newly launched UA RUSH performance gear, made with responsive textiles scientifically designed to enhance performance when worn at the time of sweat.
Andrew Manteit, Founder and Director of Turf Games, said:
Under Armour are the ideal partner for Turf Games in 2019. Everyone who takes part in Turf Games is there to test their fitness, endurance and willpower at one of the toughest fitness events in the UK and Under Armour’s support will undoubtedly help them push beyond any limit.
Under Armour continues to grow, partnering with top athletes, clubs and national bodies to help make athletes better. Some of the brand’s strategic partnerships include World Heavyweight Boxing Champion, Anthony Joshua and double Olympic Gold Medallists, Teddy Riner (Judo, France), Jade Jones (Taekwondo, Great Britain), and Marcel Hirscher (Alpine Skiing, Austria). The brand also has partnerships in football with internationals, Memphis Depay, Trent Alexander-Arnold and Granit Xhaka, and clubs, Southampton FC, Lokomotiv Moscow, St Pauli and AZ Alkmaar, as well as in rugby with the Welsh Rugby Union, ASM Clermont Auvergne and Wasps Rugby.
For more information about the Under Armour Turf Games, please head to https://turfgames.com/
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Hamish Murdoch, Engine Sport
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