Valspar signs three-year partnership to become the official colour partner of NFL UK
- Three-year partnership announced ahead of the 2021 NFL Draft will span the 2021, 2022, and 2023 NFL seasons
- Valspar partnership platform ‘Bring the Colour’ will reflect the vibrant and colourful world of the NFL
- Partnership will play out through digital and social channels, physical gameday activations, and unmissable competitions, including bespoke merchandise and tickets
- Valspar can match over 2.2 million shades of paint colour; including the colours of UK fans’ favourite NFL teams
Valspar will be bringing the colour to the NFL in the UK through a three-year partnership announced today. The new deal sees the brand become the Official Colour Partner of the NFL in the UK & Ireland.
With the NFL’s London fixtures still to be announced, Valspar will be engaging the UK’s 15 million NFL fans throughout the 2021 season via an exciting new partnership platform called ‘Bring the Colour’. Activations will be designed to add to the fan experience and will span dynamic digital content, physical gameday activations, and unmissable competitions – including the chance to win a once in a lifetime trip for two to Super Bowl LVI at the SoFi Stadium in Los Angeles in February 2022.
Available at B&Q, Valspar’s state-of-the-art colour matching technology can scan, match, and mix any paint colour the eye can see; meaning NFL fans can take their fandom to new heights. Whether it’s their favourite team jersey, hat or even gameday ball, Valspar can match it – NFL fan caves will never look the same again.
NFL UK Commercial Director, Michelle Webb, said:
“After a year during which we’ve all been searching for bright moments, this is terrific news for the NFL and our fans. Valspar, a company renowned for bringing vibrant colour to our lives, will now be doing the same with our great game. When you think about the NFL experience, you think about passionate fans, high energy and dynamic colour, which makes Valspar a perfect partner for our property.”
Valspar European Marketing Director, Jane Ryder, added:
“Valspar paints are all about enabling people to ‘Colour with Confidence’ and partnering with the NFL is a truly authentic expression of this. The NFL is a sport like no other, that celebrates a collective expression of team pride, and ‘Bring the Colour’ will be no exception. We look forward to what the next three years has to hold and eagerly await the announcement of London’s future fixtures.”
–ENDS–
For further information or press enquiries, please contact:
valspar@wearetheromans.com
0793 9023 103
About Valspar
Valspar® is a Sherwin-Williams brand and has been in the paints, stains and coatings business for over 200 years, helping to colour and protect homes, inside and out. Available at B&Q, Valspar’s state-of-the-art colour matching technology can scan, match and mix any colour the eye can see (that’s 2.2 million shades!).
Valspar’s wide range of high-quality interior and exterior paints provide optimum coverage on multiple surfaces including walls, ceilings, wood, metal and masonry, requiring fewer coats than our leading competitors. Thanks to their low viscosity formulation, our paints are easy to apply and touch dry in just one hour, helping to make your project as efficient and stress-free as possible.